Bio
Credentials
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Business Analysis & Process Management
CourseraMay, 2024- Apr, 2026 -
Social Media Marketing II Certification
HubSpotMay, 2024- Apr, 2026 -
Digital Marketing Certification
HubSpotMay, 2024- Apr, 2026 -
Google Analytics
Google analyticsJun, 2021- Apr, 2026 -
Content Marketing Certification
HubSpot AcademyJun, 2021- Apr, 2026 -
Social Media Marketing Certification
HubSpot AcademyJun, 2021- Apr, 2026
Experience
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Hong Kong
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Advertising Services
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1 - 100 Employee
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Social Media Account Manager
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Jan 2022 - Sep 2023
•Spearheaded content creation, including video editing, copywriting, and AR/VR filter development for various social media platforms.•Successfully sourced and collaborated with Key Opinion Leaders (KOLs) for product seeding, giveaways, and global branding campaigns. •Implemented and optimized digital marketing strategies, fostering increased visibility and engagement.•Managed direct client interactions, created performance tracking reports, and contributed to growth strategy brainstorming.
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Digital Marketing Executive
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Jun 2021 - Jan 2022
• Assisted in executing digital marketing strategies, optimizing clients' pages, and managing social media ad campaigns on platforms such as Google, Facebook, and Instagram.•Conducted user testing campaigns to gain insights from end-users. •Contributed to brainstorming creative growth strategies and their implementation.
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Warner Music Group
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Hong Kong SAR
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HipHopDX Asia Project Intern
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Feb 2021 - Mar 2021
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Hong Kong SAR
•Played a key role in launching Warner Music Asia's online media subsidiary, HipHopDX Asia.•Managed content calendars and daily breaking news on social media platforms (YouTube, Instagram, Facebook, Twitter).•Assisted in brand growth strategies, content pillar ideation, and created visual tone/language for social content.
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Videographer
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May 2020 - Sep 2020
Worked on filming and creating visual assets to be used in a promotional campaign
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Production Assistant
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Sep 2019 - Nov 2019
Worked as a freelance crew member/production assistant in filming corporate events (e.g. HSBC Internal project, AIA Health & Wellness Event, IRIS HK event)
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Video Producer
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Nov 2018 - Nov 2018
Directed, filmed & edited a set of commercials for the company's newest product ad campaign
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Videographer
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Jun 2017 - Aug 2017
Created a video for an internal project
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Intern
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Mar 2015 - Mar 2015
Worked as a production assistant for in-house film projects, did some acting work and performed administrative tasks in the head office.
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Education
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University of Wollongong
Bachelor of Communication and Media Studies, Communication and Media Studies
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