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Bio

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Robin San Diego is a seasoned content creator and digital marketing professional with 10+ years of experience in creating engaging content, managing social media campaigns, and driving growth strategies for various clients and companies in Hong Kong and Asia.

Credentials

  • Business Analysis & Process Management
    Coursera
    May, 2024
    - Apr, 2026
  • Social Media Marketing II Certification
    HubSpot
    May, 2024
    - Apr, 2026
  • Digital Marketing Certification
    HubSpot
    May, 2024
    - Apr, 2026
  • Google Analytics
    Google analytics
    Jun, 2021
    - Apr, 2026
  • Content Marketing Certification
    HubSpot Academy
    Jun, 2021
    - Apr, 2026
  • Social Media Marketing Certification
    HubSpot Academy
    Jun, 2021
    - Apr, 2026

Experience

    • Hong Kong
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Account Manager
      • Jan 2022 - Sep 2023

      •Spearheaded content creation, including video editing, copywriting, and AR/VR filter development for various social media platforms.•Successfully sourced and collaborated with Key Opinion Leaders (KOLs) for product seeding, giveaways, and global branding campaigns. •Implemented and optimized digital marketing strategies, fostering increased visibility and engagement.•Managed direct client interactions, created performance tracking reports, and contributed to growth strategy brainstorming.

    • Digital Marketing Executive
      • Jun 2021 - Jan 2022

      • Assisted in executing digital marketing strategies, optimizing clients' pages, and managing social media ad campaigns on platforms such as Google, Facebook, and Instagram.•Conducted user testing campaigns to gain insights from end-users. •Contributed to brainstorming creative growth strategies and their implementation.

  • Warner Music Group
    • Hong Kong SAR
    • HipHopDX Asia Project Intern
      • Feb 2021 - Mar 2021
      • Hong Kong SAR

      •Played a key role in launching Warner Music Asia's online media subsidiary, HipHopDX Asia.•Managed content calendars and daily breaking news on social media platforms (YouTube, Instagram, Facebook, Twitter).•Assisted in brand growth strategies, content pillar ideation, and created visual tone/language for social content.

    • Videographer
      • May 2020 - Sep 2020

      Worked on filming and creating visual assets to be used in a promotional campaign

    • Production Assistant
      • Sep 2019 - Nov 2019

      Worked as a freelance crew member/production assistant in filming corporate events (e.g. HSBC Internal project, AIA Health & Wellness Event, IRIS HK event)

    • Video Producer
      • Nov 2018 - Nov 2018

      Directed, filmed & edited a set of commercials for the company's newest product ad campaign

    • Videographer
      • Jun 2017 - Aug 2017

      Created a video for an internal project

    • Intern
      • Mar 2015 - Mar 2015

      Worked as a production assistant for in-house film projects, did some acting work and performed administrative tasks in the head office.

Education

  • University of Wollongong
    Bachelor of Communication and Media Studies, Communication and Media Studies

Suggested Services

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Industry Focus. “Advertising Services”

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