Bio
Experience
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Vice President
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Vice President
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Jan 2022 - Present
A member of the Travel + Lifestyle Team, focused on generating positive editorial coverage for destination and travel-related clients including Virginia Beach Tourism, Destin-Fort Walton Beach Tourism, I LOVE NY Tourism and Allianz Travel Insurance.
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Owner
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Jun 2003 - Present
I opened my own freelance business to best balance work/family commitments with sanity and satisfaction. I design and deploy strategic marketing communications and public relations plans for a variety of clients in the fields of travel and tourism, special events, transportation, and banking/fina...
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South Norfolk Jordan Bridge
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Chesapeake, Virginia, United States
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Communications Specialist
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Mar 2012 - Oct 2021
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Chesapeake, Virginia, United States
Oversee all community and media relations efforts from final construction through Grand Opening to daily operations for a privately-owned and -operated toll bridge. Manage all online editorial and website layout in addition to maintaining consumer conversations and iWOM reporting for all social o...
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Marketing and Events Director
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Feb 2009 - Feb 2010
Managed all in-house marketing efforts for this non-profit organization on a mission to restore the health of the Elizabeth River. Contracted to produce the annual RIVERFest event, a gala benefit, and other milestone events for the organization while overseeing/directing PR agency efforts.
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Public Relations Account Supervisor
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Jan 1999 - Jun 2003
Directed all strategic and tactical PR efforts for agency's travel and tourism client roster while delivering minimum 10:1 ROI on annual investment for Virginia Beach CVB by securing unpaid editorial coverage in local, regional and national target media outlets. Fulfilled media inquiries and ...
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Norfolk Festevents
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Norfolk, Virginia, United States
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Marketing Director
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Sep 1995 - Dec 1998
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Norfolk, Virginia, United States
Charged with full oversight and execution of all advance and on-site event publicity for 180+ annual days of premier festival and special event programming at Town Point Park and multiple satellite venues. Secured and serviced all media sponsors and in-kind trade relationships while executing del...
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Education
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1986 - 1990California State University, Fresno
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