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Bio

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Robin Magrisi is a seasoned communications expert with a proven track record of driving media relations, promotions, and event management for top-tier clients. As Vice President at FINN Partners, she spearheaded editorial coverage for destinations and travel-related clients, delivering a 10:1 ROI on annual investments. With over 21 years of experience, Magrisi has honed her skills in consumer brand management, special event planning, and social media content creation, most recently as Owner of her own freelance business. A graduate of California State University, Fresno, she brings a strong foundation in speech communications and a passion for storytelling through her work.

Experience

    • Vice President
    • Vice President
      • Jan 2022 - Present

      A member of the Travel + Lifestyle Team, focused on generating positive editorial coverage for destination and travel-related clients including Virginia Beach Tourism, Destin-Fort Walton Beach Tourism, I LOVE NY Tourism and Allianz Travel Insurance.

    • Owner
      • Jun 2003 - Present

      I opened my own freelance business to best balance work/family commitments with sanity and satisfaction. I design and deploy strategic marketing communications and public relations plans for a variety of clients in the fields of travel and tourism, special events, transportation, and banking/fina...

  • South Norfolk Jordan Bridge
    • Chesapeake, Virginia, United States
    • Communications Specialist
      • Mar 2012 - Oct 2021
      • Chesapeake, Virginia, United States

      Oversee all community and media relations efforts from final construction through Grand Opening to daily operations for a privately-owned and -operated toll bridge. Manage all online editorial and website layout in addition to maintaining consumer conversations and iWOM reporting for all social o...

    • Marketing and Events Director
      • Feb 2009 - Feb 2010

      Managed all in-house marketing efforts for this non-profit organization on a mission to restore the health of the Elizabeth River. Contracted to produce the annual RIVERFest event, a gala benefit, and other milestone events for the organization while overseeing/directing PR agency efforts.

    • Public Relations Account Supervisor
      • Jan 1999 - Jun 2003

      Directed all strategic and tactical PR efforts for agency's travel and tourism client roster while delivering minimum 10:1 ROI on annual investment for Virginia Beach CVB by securing unpaid editorial coverage in local, regional and national target media outlets. Fulfilled media inquiries and ...

  • Norfolk Festevents
    • Norfolk, Virginia, United States
    • Marketing Director
      • Sep 1995 - Dec 1998
      • Norfolk, Virginia, United States

      Charged with full oversight and execution of all advance and on-site event publicity for 180+ annual days of premier festival and special event programming at Town Point Park and multiple satellite venues. Secured and serviced all media sponsors and in-kind trade relationships while executing del...

Education

  • 1986 - 1990
    California State University, Fresno

Suggested Services

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Industry Focus. “Public Relations and Communications”

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