Experience

• 

  Measure Marketing

  • Remote, Canada

  • Senior Growth Manager

    • Mar 2024 - Present
    • Remote, Canada

    Measure Marketing is a Canadian digital agency supporting IT and service providers with data-driven growth strategies.

    - Developed and executed SEO strategies that led to a 40% increase in organic traffic.
    - Led inbound and automation strategies for 14+ North American clients.
    - Implemented Google Ads, Meta campaigns, and automated workflows across HubSpot.
    - Created monthly performance reports and dashboards in GA4 and Looker Studio.

    Stack: HubSpot, GA4, WordPress, Semrush, Meta Ads, Google Ads, Zapier

• 

  Laika Mascotas

  • Colombia
  • Retail
  • 300 - 400 Employee

  • Head of Growth

    • Feb 2022 - Aug 2023
    • Medellín, Colombia

    Laika is a Latin American eCommerce platform for pet products and services.

    - Led Growth strategy for Colombia, Mexico, and Chile.
    - Created and managed influencer crowd marketing strategy for 3 countries.
    - Structured lifecycle marketing and segmentation strategies.
    - Led the newsletter strategy (retention) and lifecycle automation.
    - Defined and executed acquisition tactics across Meta, Google, and CRM.

    Stack: HubSpot, Semrush, Meta Ads, Google Ads, Zapier, Klaviyo

• 

  Striedinger Consulting

  • Bogotá, Colombia

  • Senior Inbound Marketing Consultant

    • Oct 2019 - Feb 2022
    • Bogotá, Colombia

    Consulting practice supporting enterprise clients in Latin America with inbound strategy and automation.

    - Managed regional inbound strategies for Tigo, Alsea, and Millicom.
    - Delivered HubSpot CRM and sales enablement trainings.
    - Created SEO-driven workflows improving conversion rates.

    Stack: HubSpot, Google Ads, Google Analytics, SEMrush, Notion

• 

  Ariadna Communications Group

  • United States
  • Advertising Services
  • 500 - 600 Employee

  • Senior Inbound Marketing Planner

    • May 2018 - Jul 2019
    • Bogotá, Colombia

    Full-service communications agency across LATAM.

    - Managed inbound marketing strategy for TigoUne Colombia, Guatemala, and El Salvador.
    - Defined lifecycle marketing framework for postpaid customers.
    - Created and delivered HubSpot onboarding trainings.
    - Designed reporting framework using ETL processes and Google Data Studio.

    Stack: HubSpot, Power BI, Salesforce, Google Analytics, SEMrush

• 

  Mmg Consulting

  • Colombia
  • Business Consulting and Services
  • 1 - 100 Employee

  • Co-Founder

    • Oct 2017 - Jul 2018
    • Panama City, Panama

    Consultancy for digital transformation and inbound strategy.

    - Co-founded marketing and digital transformation agency.
    - Delivered inbound and CRM workshops for clients in real estate, food & beverage, and eCommerce.
    - Oversaw all new business strategy and client growth.

    Stack: HubSpot, Trello, Slack, Mailchimp

• 

  Pragma S.A.

  • Medellín, Colombia

  • Business Director

    • Jan 2017 - Oct 2017
    • Medellín, Colombia

    Colombian digital transformation company.

    - Led digital transformation programs for key clients.
    - Managed HubSpot CRM implementation for internal and client use.
    - Conducted sales pipeline optimization and customer journey design.

    Stack: HubSpot, Salesforce, Excel, Power BI

• 

  Maquinando Agencia

  • Colombia
  • Strategic Management Services
  • 1 - 100 Employee

  • Digital Marketing & New Business Director

    • Mar 2016 - Dec 2016
    • Medellín, Colombia

    Boutique digital agency.

    - Led SEO, inbound marketing, and gamification campaigns.
    - Created market entry strategies for new client acquisition.
    - Delivered strategy presentations for government and education clients.

    Stack: WordPress, Google Ads, Mailchimp

• 

  Grupo I33

  • Colombia
  • Technology, Information and Internet
  • 1 - 100 Employee

  • Marketing Director

    • Mar 2015 - May 2016
    • Bogotá, Colombia

    Marketing agency focused on B2B and loyalty solutions.

    - Oversaw inbound, gamification, and content strategy.
    - Directed digital communications team.
    - Built B2B loyalty solutions and onboarding journeys.

    Stack: HubSpot, Canva, Google Suite

  • Commercial Director

    • Jul 2011 - Oct 2012
    • Medellín, Colombia

    - Led CRM sales team and defined commercial strategy.
    - Delivered training for loyalty systems.

    Stack: CRM Tools, Excel, PowerPoint

• 

  A Comer Afuera

  • Panama City, Panama

  • Managing Partner

    • Nov 2013 - Mar 2015
    • Panama City, Panama

    Gastronomy content and community platform.

    - Led platform strategy and user acquisition.
    - Managed campaigns for Domino’s, PF Chang’s, and more.
    - Developed partnership strategy and monetization roadmap.

    Stack: WordPress, Social Media, Analytics

• 

  Santa Publicidad

  • Colombia
  • Advertising Services
  • 1 - 100 Employee

  • Country Manager

    • Apr 2013 - Nov 2013
    • Lima, Peru

    Gastronomic review platform.

    - Led Colombian market expansion.
    - Managed SEO and content partnership strategies.
    - Created press and influencer engagement tactics.

    Stack: Google Ads, WordPress, SEO tools