Experience

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  DentaQuest

  • Wellesley, Massachusetts, United States

  • AVP, Dental Client Experience

    • May 2022 - Present
    • Wellesley, Massachusetts, United States
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  Sun Life

  • United States
  • Financial Services
  • 700 & Above Employee

  • AVP, Client Experience Absence and Disability Solutions

    • Apr 2019 - Aug 2022

    Client experience officer responsible for the design and development of a new Absence Management & ADA solution, which includes launch of FMLA and ADA Accommodations and statutory leave plans on a new state-of-the art platform. Led E2E client experience design, based on client insights, journey work and persona development. Successfully launched client facing digital tools and communications to early adopter clients in 2021 and 25 plus new clients in 2022. Core member of the program leadership team directing the portfolios of multiple agile IT teams, Client Operations, Service, Claims, Sales and Marketing.

  • AVP, Brand and Product Marketing

    • Jan 2007 - Apr 2019

    Developed and managed brand and product marketing strategy and execution. Oversaw marketing plans, communications, creative strategy, digital marketing, advertising, sponsorships, public relations, thought leadership, and conference services. Lead a team of professionals responsible for B2B and B2C marketing. Responsible for developing corporate re-branding program with a new marketing campaign strategy targeted at brand awareness and lead generation. Championed a three-year digital marketing roadmap including a new website and social media programs. Drove the integration and activation of marketing assets with sales, sponsorships and philanthropy.At Sun Life, we offer a variety of life, disability, dental, accident, cancer, critical illness, and stop-loss insurance, so you can customize for the best plan. We also help customers grasp the true value of services through our plain language, education, and a focus on the customer experience.

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  John Hancock Financial Services

  • Boston

  • Marketing Director

    • Jul 1996 - Dec 2006
    • Boston

    Developed and implemented brand strategy and identity across multiple business lines. Led an award-winning creative team responsible for all product marketing, digital marketing, advertising solutions, content, design, purchasing/fulfillment and agency management. Established department systems ...

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  Cohn Godley Norwood

  • Boston

  • Account Management

    • 1992 - 1996
    • Boston

    Developed agency process around design, print and vendor relations. Managed team of design professionals serving clients such as Charles Schwab and Liberty Financial. Ensured all client creative aligned to brand and creative standards.