Experience

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  STONZ

  • Marketing Manager

    • Jan 2024 - Present

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  Forever 21

  • Burnaby, British Columbia, Canada

  • Cliente Services

    • Jul 2022 - Dec 2023
    • Burnaby, British Columbia, Canada

    Collaborated with the merchandising team to optimize in-store product assortment, including apparel, footwear, and accessory items, resulting in seamless guest experiences. Managed relationships with internal and external business partners/clients, ensuring a collaborative approach to meet customer needs. Maintained a positive attitude toward every customer during stressful moments. Provided exceptional customer service by delivering personalized suggestions and effectively addressing challenges.Maintained a positive attitude towards every customer under a stressful moment. Delivered effective customer service by making suggestions and addressing a solution for a problem choosing the most appropriate channel to deliver the message depending on the situation.

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  Stix

  • Sao Paulo, Brazil

  • Sr. Marketing Consultant

    • Jul 2020 - Apr 2022
    • Sao Paulo, Brazil

    Launched an online loyalty platform by implementing strategic marketing activities through digital and offline media, reaching the goal of one million registered users in less than one year. Planned and executed integrated marketing campaigns (channel mix) by developing strategies to drive brand awareness, customer acquisition, and retention for the new program/platform. Provided clear guidance to external agencies and business partners by writing and delivering communication plans and creative briefs to meet marketing objectives. Developed a routine to measure the campaign's performance data to make informed decisions and optimize results. Created and managed the execution of content marketing strategies for the company's website, app, email marketing (CRM), social media platforms, and influencer marketing to increase brand awareness. Collaborated with Product Marketing, Tech Infrastructure (TI), and commercial (sales) teams using data to make informed decisions about new product development and features to satisfy customers' needs. Drove cross-functional alignment, ensuring brand and message consistency across all touchpoints, in a fast-paced environment. Managed marketing project budgets for each fiscal year by elaborating on the scope and allocating resources across multiple initiatives. Supported the creative development of internal communication by writing and scheduling announcement posts using different tools to foster a positive and engaging work environment among 100 employees.

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  AlmapBBDO

  • Sao Paulo, Brazil

  • Sr. Account Supervisor

    • Mar 2018 - Jun 2020
    • Sao Paulo, Brazil

    Managed product marketing and go-to-market campaigns for over 10 years by conducting meetings, promoting information exchange between clients and the agency, and overseeing production that resulted in on-time delivery meeting clients' expectations. Worked to create trusting relationships with clients and internal and external business partners/clients by understanding their needs, identifying market opportunities, and partnering cross-functionally to unlock them. Demonstrated strong leadership by guiding and supporting a team of employees to deliver exceptional customer service. Coordinated the execution of digital and offline campaigns by overseeing the work and leading a cross-functional team toward objectives and deadlines. Collaborated in market research development and analysis to identify business opportunities and threats. Aligned regional and local communication objectives by developing briefings and interacting with the areas involved: media, planning, creation, and production.

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  RedFuse

  • São Paulo e Região, Brasil

  • Account Supervisor

    • Nov 2014 - Mar 2018
    • São Paulo e Região, Brasil

    Played as one of the main contacts of the agency for the client by being involved in brand's strategy discussions, workshops and consumer immersion in different regions of Brazil. Managed project's analysis and wrote creative briefingsParticipated actively in internal meetings by aligning goals and expectations. among the agency's departments, organizing the workflow, controlling and negotiating deadlinesMonitored production process of digital, TV, print, and point of sales (POS) advertising in different segments/categories (hair, body, and oral care).

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  VMLY&R

  • Sao Paulo

  • Account Executive

    • Nov 2011 - Mar 2014
    • Sao Paulo

    Executed the operationalization of the account, which included consulting clients about campaign requirements, communicating proposals to appropriate media/creative staff, negotiating time scales and budgets, and monitoring work progress to guarantee on-time delivery.