Bio
Experience
-
Acosta Foodservice of Southern California (formally: FoodService Associates)
-
Santa Fe Springs, CA
-
Key Account / Multi-Unit Manager / Distributor Account Manager / Executive Chef
-
Dec 1994 - 2015
-
Santa Fe Springs, CA
At Acosta Foodservice of Southern California, I have consistently driven revenue growth in concurrent roles as Field Account Manager, Distributor Account Manager, Key Account/Multi-Unit Manger and Executive Chef. I am responsible for planning and executing a customized sales strategy for their unique segment of accounts, including multi-unit regional chains, LLOs, colleges and universities, and GPOs.I pride myself on always being available to my clients, building and maintain close relationships with Food Service Directors, Chefs and Business Owners. I have contact on a regular basis, participate in local trade functions, demonstrate products, and provide training and education to key personnel, always working to better understand their product needs. As a result, I have consistently met sales goals and objectives. Highlights of my achievements include:● Key Account/Multi-Unit Manager (KAM): I have succeeded in maximizing profitable sales and value offered to operators through creation of Limited Time Offers (LTO), menu extensions, and cost saving purchasing. I have provided food service operators with menu planning, cost analysis, nutritional guidelines, cross merchandising, and marketing promotions.● Distributor Account Manager (DAM): I nurture and manage over 30 San Diego independent distributors including many 25+ year relationships.● Field Account Manager (FAM): I follow up and close operator sales leads generated from distributors including Sysco, US Foodservices, Shamrock Foods, Performance Group, and San Diego independent distributors.● Corporate Executive Chef: As a subject matter expert on product offerings and culinary technique including nutritional value, taste, pricing, I successfully market products based on customer needs and for recipe ideation. I frequently participate in distributor food shows, conduct onsite cooking demonstrations for new menu concepts, and train sales teams and distributor representatives.
-
-
-
Sysco Food Service of Los Angeles Inc.
-
Los Angeles, CA
-
Marketing Associate / New Business Development
-
Oct 1992 - Nov 1994
-
Los Angeles, CA
In this role, I was accountable for providing sales and service to existing Sysco customers while at the same time expanding our customer base into San Diego market. Additionally, as one of the first sales team members, I built and nurtured new account relationships through a solution-driven sales strategy that aligned customers’ needs with Sysco services. As a result of my demonstrated sales performance, I was awarded into the President’s Club.
-
-
-
Aramark
-
Encinitas, CA
-
Director of Food Services (Scripps Memorial Hospital)
-
Feb 1992 - Oct 1992
-
Encinitas, CA
-
-
-
Seacrest Village Retirement Communities
-
Encinitas, CA
-
Assistant Administrator
-
May 1991 - Feb 1992
-
Encinitas, CA
-
-
-
The Wellington Retirement Communities
-
Laguna Hills, CA
-
Director of Food Services / Executive Chef
-
Jul 1988 - Feb 1991
-
Laguna Hills, CA
-
-
-
Park Plaza Retirement Residences
-
Orange, CA
-
Director of Food Services / Executive Chef
-
Jan 1987 - Jul 1988
-
Orange, CA
-
-
-
Aramark
-
Los Angeles, CA
-
Assistant Manager (ARA College Dining Services)
-
Jan 1986 - Jan 1987
-
Los Angeles, CA
-
-
-
Radisson Mart Plaza Hotel
-
Miami, FL
-
Pastry Chef
-
May 1984 - Dec 1985
-
Miami, FL
-
-
Education
-
Florida International University - Chaplin School of Hospitality & Tourism Management
Bachelor’s Degree, Hospitality Management -
The Culinary Institute of America
Associate’s Degree, Occupational Studies of Culinary Arts
Suggested Services
This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection
Industry Focus. “Food and Beverages”
Need a custom project? We'll create a solution designed specifically for your project.
References
Social Profiles
Community