Experience

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  Five Star Institute

  • Dallas, Texas, United States

  • Vice President Marketing & Experience

    • Jan 2023 - Present
    • Dallas, Texas, United States

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  The IntraCare

  • Dallas-Fort Worth Metroplex

  • VP Marketing and Experience

    • Jan 2022 - Jan 2023
    • Dallas-Fort Worth Metroplex

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  DivInc

  • Austin, Texas Metropolitan Area

  • Executive | VP Marketing/Experience

    • Jun 2021 - Jan 2022
    • Austin, Texas Metropolitan Area

    DivInc is a non-profit organization, based in Austin, TX, that provides best-in-class startup programming for underrepresented founders. The mission of DivInc is to bridge the gap between underrepresented entrepreneurs and the resources they need to build profitable, scalable companies.Role Responsibilities:● Identify gaps, opportunities, and design next steps needed to build an effective, brandaligned marketing department at DivInc - focus areas include website back-end, PR andmedia relations, marketing tech stack● Lead the creation, curation, and execution of a strategic marketing plan for the DivIncorganization across all priority geographies and objectives● Lead, collaborate with, and manage DivInc marketing managers, contractors, platforms, andother resources to execute the marketing strategy, build out marketing operating proceduresand templates, and help team members grow professionally● Craft, edit, and curate brand-driven content for social media, blogs, press releases,newsletters and all priority channels● Remain active on social media channels to engage and grow a consistent, meaningfulpresence and exchanges with our community, and to meet quarterly goals● Maintain an effective monthly newsletter● Build and maintain strong relationships with media outlets● Write and edit copy for website, marketing campaigns, emails, etc. as needed● Plan, promote, and manage DivInc’s strategic events● Promote successes of DivInc alumni and portfolio companies● Provide data-based insight reports on weekly and monthly marketing goals● Develop and promote annual Impact Report● Share your ideas about how we can best engage with our stakeholders● Engage with sponsors through marketing channels, sharing their “why” and showing ourgratitude

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  OnDoc, LLC

  • Dallas-Fort Worth Metroplex

  • Chief Executive Officer

    • Jan 2019 - Jan 2021
    • Dallas-Fort Worth Metroplex

    Responsible for developing all strategies and go-to-market activities before, during, and after the company launched. Created brand identity, digital marketing goals and objectives, company budgets, and social media channels. Hired all personnel, developed operating processes, and managed start-up budget. Managed organization from beginning to becoming one of Telehealth's leading providers while securing partnerships with Teladoc, CVS, and Kroger. Developed company growth strategies and optimized resources, including customer projections, profit and loss statements, vendor relations, and capital investments. Generated operational structure, including daily processes, customer goals, customer service, and company performance. Responsible for creating and executing department quarterly business review structure and reporting company data to the Board Of Directors. Managed sales agents, business development and developed a lead generation process while achieving customer acquisition objectives.

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  Stream (Stream Energy)

  • United States
  • Utilities
  • 700 & Above Employee

  • Senior Director Business Development, Vertical Markets & Training

    • Mar 2017 - Feb 2018

    Chosen to executive produce, manage, execute, and speak at all major Stream events, which impacted up to 1M potential clients and vastly expanded company networking opportunities. Headed the creation of multiple outlets to build the brand and improve market penetration, including a Facebook live channel (Stream’s most used video channel), Currents Radio, and Stream TV. Improved Associate communication channels at every opportunity by using multiple new technologies. Originated all Associate Promotions, created custom-tailored content for all company events, and arranged Temporary Business Presentation to meet demanding customer requirements.Received numerous promotions, improved customer count by 35% over 2 years to reach 151K+ customers in 2017 (116% of goal), including 138K high-return Energy Customers (91%, up from 78% and 72% in prior years).Performed exhaustive research to build new compensation plan impacting 300,000 Associates as well as Golden Tickets, a customer-gathering system which became the most successful promotion in 5 years by driving $3M in YoY growth.Provided critical contributions as a subject matter expert with all compensation plans, Associate back office, and lines of business constituting up to $100,000,000 in revenues with financial analysis details.Championed a comprehensive training program to 300,000 Associates which enhanced compliance with all corporate policies and standard operating procedures, leading to an 35% boost in performance.Slashed average cost per customer (CPC) by 43% in two years to a low of only $72.16 while simultaneously increasing Associate Efficiency by 88%+ (4.9, not including Golden Tickets).Attained 242% of Associate Enrollment objective while reducing bonus payout costs by up to 16%.Hosted superlative events, which gained 100K views, including a television show and a podcast.

  • Director of Associate Support, National Training, and Vertical Markets

    • Jun 2016 - Feb 2018

  • Director of Associate Support

    • Mar 2016 - Feb 2018

    Promoted to Director

  • Senior Manager Associate Support

    • Sep 2014 - Feb 2018

  • Senior Manager Field Development

    • Mar 2014 - Sep 2014

    SummarySenior Manager, Field Development (Northeast) will support the Director, Field Development to focus on developing and supporting Independent Associates in the Northeast. The Manager will provide local support for the day to day needs of the Ignite Independent Associates including but not limited to corporate BP meetings and training, local facility usage, IA BP meetings and support for out of town IA leadership who come to the Northeast. This position will report to the Director, Field Development.Essential Duties and Responsibilities  Support the IA development activities of Field Development Director Schedule and manage weekly BP meetings throughout the Northeast area Schedule, implement and manage the logistics of all local facility training /recognition meetings and events Develop and maintain database of active BP meetings in Northeast w/ contact info Create reports as needed for the FD Director Handle IA escalations Support IA leadership that travels to the NortheastJob Requirements Must have a good understanding of network marketing in general and the ability to quickly grasp the specific needs of the Ignite Independent Associate.  He/she must be able to communicate effectively with both the field and the corporate office face to face, over the phone or via email.  He/she must know how to manage multiple event scheduling, have excellent organizational skills and be able to connect with people. Must be willing to work flexible hours including some evenings/weekends and overnight travel. Ability to work independently from home office a must Must have a positive attitude and be able to maintain a high energy level

  • Manager of Field Development

    • Apr 2011 - Mar 2014

    SummarySenior Manager, Field Development (Northeast) will support the Director, Field Development to focus on developing and supporting Independent Associates in the Northeast. The Manager will provide local support for the day to day needs of the Ignite Independent Associates including but not limited to corporate BP meetings and training, local facility usage, IA BP meetings and support for out of town IA leadership who come to the Northeast. This position will report to the Director, Field Development.Essential Duties and Responsibilities  Support the IA development activities of Field Development Director Schedule and manage weekly BP meetings throughout the Northeast area Schedule, implement and manage the logistics of all local facility training /recognition meetings and events Develop and maintain database of active BP meetings in Northeast w/ contact info Create reports as needed for the FD Director Handle IA escalations Support IA leadership that travels to the NortheastJob Requirements Must have a good understanding of network marketing in general and the ability to quickly grasp the specific needs of the Ignite Independent Associate.  He/she must be able to communicate effectively with both the field and the corporate office face to face, over the phone or via email.  He/she must know how to manage multiple event scheduling, have excellent organizational skills and be able to connect with people. Must be willing to work flexible hours including some evenings/weekends and overnight travel. Ability to work independently from home office a must Must have a positive attitude and be able to maintain a high energy level

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  Nutrisystem

  • Fort Washington, Pennsylvania

  • Sales Supervisor

    • Dec 2007 - Apr 2011
    • Fort Washington, Pennsylvania

    SUMMARY This position consists of managing and overseeing the productivity of a team of NutriSystem sales representatives in an inbound/outbound call center and carrying out management responsibilities in accordance with the organization's policies and applicable laws. The sales supervisor’s team must be kept well informed, motivated, efficient, and effective. Responsibilities include planning, assigning, and directing work; driving sales performance by motivating and coaching the team, evaluating sales representatives’ performance; rewarding and disciplining employees; addressing complaints and resolving problems.Propelled constant improvements to productivity for 40 sales representatives in an inbound/outbound call center, providing exemplary leadership while adhering to all related policies and regulations. Headed a well-informed, motivated, efficient, and effective team that rose above performance objectives by up to 8.5% through renewed focus on customer service and related product support. Assessed nuanced employee needs by evaluating results, rewarding and disciplining employees, quickly addressing complex complaints, and resolving problems to maintain superior outcomes.