Experience

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  Aloxxi International

  • Owner & Founder Of Pure Ed Llc
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  Freelance

  • Los Angeles, California, United States

  • Owner & founder of Pure Ed LLC

    • Mar 2020 - Present
    • Los Angeles, California, United States
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  Aloxxi International

  • United States
  • Cosmetics
  • 1 - 100 Employee

  • Vice President Education & International Sales

    • Oct 2018 - Mar 2020

    • Worked in partnership with international distributors from prospect to launch in order to bring Aloxxi to new countries.• Facilitated all opening orders, promotional planning, calendars and business planning for new and current international business.• Oversaw and manage all new product development from concept to final product.• Managed education and international sales team as well as support staff.• Participated in content development for social and digital channels, offering education oversight.

  • Director Of Education

    • Aug 2011 - Oct 2018

    • Created brand identity in the professional market in cooperation with executive management team.• Introduced and launched the brand both domestically and globally, working in co-operation with the Directors of International and Domestic Sales, resulting in consistent double-digit growth annually.• Developed and implemented New Client Acquisition programs resulting in sales through education.• Partnered with marketing and product development to build the Care and Style ranges from the ground up which now include 15 Style SKUs and 4 Care Ranges, all which support color longevity and protection.• Built a domestic and international team of full time Regional Managers, Brand Managers, Contract Educators and an Artistic Team to support the brand globally.• Built and implemented a full education curriculum domestically and globally.• Initiated the introduction of a new innovative express permanent color brand which launched in 2017 in cooperation with the marketing department. Responsibilities to this project included: - Creating the briefing of the new brand to the manufacturing partner and lab to ensure brand expectations are met.- Set the standards for testing locally and with manufacturing partner.- Oversaw and executed brand testing workshops domestically and internationally.

• 

  Schwarzkopf Professional

  • National Director of Education

    • Jul 1999 - Jul 2011

    • Strategically planned all annual education activities to support sales and marketing initiatives in cooperation with the executive management team to ensure the sales goals and profitability were achieved.• Developed and implemented New Client Acquisition programs which resulted in more than 5,000 New Clients in 2010 / more than 25 % of growth in color brand sales.• Implemented global education programs by adapting them for the US market.• Hired, trained, led and supervised all personnel in the Education Department.• Monitored and directed the activities of 15 full-time employees and 140 part time employees (inclusive of contract technical advisors and guest artists).• Developed and implemented hotline data base to track all calls and to monitor any product performance issues.• Planned and oversaw the testing of all products provided by Schwarzkopf International, before launching in the US market.

  • International Technical Manager

    • Mar 1996 - Jul 1999

    • Responsible for recruitment, interviewing, and training staff in Eastern and Western Europe, South America, Asia and the Middle East.• Worked closely with Global Research and Development and International Marketing Department, overseeing the development and testing of all global brands (relaunches and new product development).• Directed photo shoots, brand and technical video shoots for both professional and retail sectors of the international business.• Responsible for all organization and execution of global education activities in cooperation with affiliate companies (world-wide) inclusive of trade shows and international technical symposiums.• Developed global training programs and formats.