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Robert Shaw is a seasoned executive with a proven track record in driving business growth through data-driven insights. As a Professor at Cass Business School, he has spent over a decade delivering strategic guidance to senior leaders, leveraging his expertise in analytics, segmentation, and market analysis. Prior to his academic tenure, Shaw held senior roles at Value Based Marketing Forum, Cranfield University School of Management, Accenture, Coors Brewers, and British Coal, where he demonstrated exceptional leadership and consulting skills.
Throughout his illustrious career, Shaw has honed his expertise in statistical modeling, predictive analytics, and customer insight, enabling organizations to make informed decisions and stay ahead of the competition. His academic background in Elementary Particle Physics and Theoretical and Mathematical Physics at the University of Cambridge underscores his unique perspective and problem-solving abilities.
With extensive experience in management consulting, marketing strategy, and business strategy, Shaw is well-equipped to drive business transformation and deliver results-driven solutions for clients.
Experience
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Professor
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Jan 2004 - Dec 2015
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Director
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Aug 1989 - Dec 2014
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Professor
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Jul 1995 - 2005
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Marketing Consulting Practice
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1982 - 1989
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Head of Special Projects
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1979 - 1982
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Head of Operational Research team in Energy Economics
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1975 - 1979
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Education
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1971 - 1974University of Cambridge
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1968 - 1971University of Cambridge
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