Okay, let’s tackle this. So Robert O'Connell has a broad range of skills, including strategic planning, team building, and sales management. He has 28 years of experience, which is a significant amount of time. The fact that he has a Bachelor of Business Administration degree from Nichols College adds some weight to his qualifications. However, his experience is mostly in small business and sales, which may not be as in-demand as skills like data science or software development. Considering the location is West Boylston, MA, which is a smaller town, I would expect his rate to be lower than someone in a major city. Let’s check averages. Business leaders with similar experience and skills might average $100–$150 per hour. So I’ll estimate around $120.