Experience

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  Robert E Merz

  • Marketing & Communications Consultant

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  Robert E Merz

  • Marketing & Communications Consultant

    • Mar 2008 - Present

    Work with small businesses to develop cost effective marketing tactics that increase revenue and visibility through effective communications and public relations activities.

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  GoreDean

  • Marketing & Sales Associate

    • 2009 - 2010

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  American Assoc. of Physics Teachers

  • Marketing Manager

    • Jan 2007 - Feb 2008

    Full time employee responsible for all marketing programs. The goal was to increase membership by implementing a newly developed marketing plan and advocacy program for AAPT. Trade show exhibit experience and events coordination required to execute an active presence at many appropriate annual trade shows and universities nationwide. Daily media program activities to develop press releases and cultivate an effective public relations plan.

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  Catalyst Multimedia

  • Marketing Manager and Account Executive

    • Jan 2005 - Nov 2006

    Consultant hired to work with a creative team of marketing professionals to develop marketing plans and provide account executive services. Implement & execute BTB sales and advertising programs to increase client base.

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  Johns Hopkins Community Physicians

  • Director, Marketing & Corporate Communications

    • Nov 1983 - May 2004

    Johns Hopkins Community Physicians (JHCP) Baltimore, MD US Family Health Plan (USFHP) Baltimore, MDDirected the corporate marketing, communications, and branding programs supporting the JHCP and USFHP marketing plans that increased patient flow and Plan members. Developed a corporate communications program and served as an administrative monitor implementing a uniform graphics standards policy through Johns Hopkins Medicine for collateral materials to include publications, web sites, signage, ads, stationary, etc.Prepared, updated and managed all the USFHP marketing collateral, member materials, and web site to support the annual marketing plan.