Experience

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  Electrolux Group

  • Sweden
  • Manufacturing
  • 700 & Above Employee

  • Principal Designer / Experience Industrial Design - Europe & APAC at Electrolux Group

    • Feb 2024 - Present

  • Design Manager - Food Preparation, Major Appliances Asia Pacific

    • 2011 - Present

    Design Manager Asia Pacific for Electrolux Major Appliances since 2011.Working as a strategic partner at the heart of the business to create profitable growth.Lead a team and manage all Electrolux Cooking category projects for Asia Pacific, with industrial design, UI, UX, IoT / connectivity, product graphics, budget / resource planning, coordinating consumer insights clinics, sprint workshops, innovation generation and following design quality tools. Creating tailored meaningful experiences for target consumers using SIGMA framework for five different brands; Electrolux, AEG, Westinghouse, Chef and BeefEater barbeques.Managed the entire design process for new range of Westinghouse Cooking products with post launch sales increase of over 20%.Use Innovation activation system to turn Consumer Insights into opportunities, develop inspired ideas, follow the right products and be faster to market.Worked with Brand Design Identity & Experience expert Yasushi Kusume for Design-led innovation methodology.Training course in Remarkable brand Ownership experience. Delighting our customers across the 360 degree consumer experience in order to build a lasting relationship for competitive advantage and consumer retention.

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  Nokia

  • Finland

  • Design Lead

    • 2008 - 2011
    • Finland

    Full time consultant on Nokia N series, E7 and Lumia for Nokia Design. As Lead Designer I worked closely with engineering and global suppliers as Foxconn, CNI, Nissha and LOM to realize innovative solutions. During this time I created hundreds of concept variations, CAD models, renders and wax mo...

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  RJ Design consulting

  • Switzerland

  • Design Consulting

    • 2002 - 2011
    • Switzerland

    Industrial Design Consultant for global clients including:Philips, Eindhoven, NL -Pioneered Philips's first Ambilight TVs introduced in 2004 which roughly doubled the company's market share of LCD sales. -Created the concept for the Philips glass DesignLine tv.-Nokia Farnborough, UK -Desi...

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  Substance

  • Cologne Area, Germany

  • Design Consultant

    • 2006 - 2007
    • Cologne Area, Germany

    Several periods of design consulting with Substance Design in Germany -Created flexible Kodak photo kiosk and dry lab which increased speed, quality, and ease-of-use for both retailers and customers. The adaptive system expands from low to high volume environments or as business grows. Modular co...

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  TEAGUE

  • Greater Seattle Area

  • Design Consultant

    • Aug 2002 - 2007
    • Greater Seattle Area

    Consulting with Teague Seattle on and off over a five year period.Designed ultra high-end in-flight entertainment system with Panasonic-Avionics for Emirates, including touch screen control for internet, game console, and personal comfort options as well as headphones and mini remote control acce...

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  Blue Sky Design Group Pty Ltd

  • Sydney, Australia

  • Senior Designer / Creative

    • 1996 - 2002
    • Sydney, Australia

    As Lead Designer at BlueSky Design positioning the studio as one of the foremost consultancies in Australia by securing major projects like the Sydney 2000 Olympic torch which now sits in Olympic museum Lausanne.Design for clients including; Philips, Portus, Mistral, Breville, Sunbeam, Caroma, Rh...

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  UNSW

  • Sydney, Australia

  • Guest Lecturer

    • 1999 - 1999
    • Sydney, Australia
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  Philips

  • Eindhoven Area, Netherlands

  • Senior Designer in Sound and Vision.

    • 1991 - 1996
    • Eindhoven Area, Netherlands

    Designed several televisions for global markets that were manufactured in Europe andAsia in large numbers. Worked on projects from early concept right through toproduction. Traveled often to collaborate with engineers at factories in France, Belgium,Italy and Singapore.Implemented Philips consume...