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Robert Hartmann is a seasoned executive with a proven track record in driving business growth and innovation in the healthcare industry. As a Vice President of Business Development at Soft-Link International Inc., he spearheaded strategic relationship development for OEM sales networks, contracting partnerships with major international medical companies, and optimizing digital technology imaging and informatics. His expertise spans multiple domains, including Cardiology, Medical Devices, Strategy, and Healthcare Information Technology. With a strong educational foundation in Economics and Business Administration, Robert has established himself as a leader in the field, with a distinctive ability to drive results and build high-performing teams.

Experience

    • Vice President Business Development
      • Aug 2015 - Jan 2020
      • United States

      *Strategic relationship development for OEM sales networks.*Contracted partnerships with major international medical companies to distribute software/hardware products within the United States healthcare market. *Digital technology imaging and informatics optimization expertise.

    • Southeastern Regional Sales Manager
      • Jun 2014 - Jun 2015
      • Orlando, Florida Area

      • Marketing and sales leader of Cardiovascular Information System (CVIS) products, including imagaing, computerized Physician reporting, National database registries, clinical, operational and financial analytics and informatics. • Sales concentration for both invasive and non-invasive cardiology...

  • Lumedx
    • National
    • National Sales Manager, Vertical Markets (EP)
      • Mar 2013 - Apr 2014
      • National

      • National sales team lead to Integrate software modules for both clinical and financial areas across the EP Healthcare continuum.• Pioneered key software applications for analytical analysis providing hospital management key business decision metrics, including clinical, operational and financia...

  • GE Healthcare
    • United States
    • Regional Sales Manager - Cardiology
      • Aug 2005 - Aug 2012
      • United States

      • Field sales team leader for cardiovascular equipment, including monitoring (hemo and EP), imaging and information systems. Responsible for the team’s overall sales numbers, consistently meeting or exceeding goals. • C-level customer presentations of global product line solutions. Strategic pla...

  • Philips Medical Systems
    • Florida, United States
    • Strategic Account Manager
      • Jan 2004 - Aug 2005
      • Florida, United States

      *Strategic long-term equipment planning for Integrated Delivery Network facilities in Florida. *Technology optimization programs and discussions/justifications of future trends and technologies primarily affecting the cardiology service lines.

  • Siemens Healthcare
    • United States
    • Cardiology Product Sales Manager
      • Apr 2002 - Jan 2004
      • United States

      Invasive Cardiology Product Sales Specialist for North/South Carolina and Southern Virginia territories. *Six member sales team. Increased annual x-ray sales from $ 4 million to $16 million. *Sales focus on large capital X-ray imaging systems and EP monitoring, as well as cardiology PACS and in...

  • Vepro USA
    • United States
    • Director, Sales and Marketing
      • Apr 1999 - Apr 2002
      • United States

      *Positioned a German PACS manufacturer as a direct sales model in the United States. *Increased sales tenfold to over $ 2 million, with minimal funding. *Established brand recognition in the United States market.*Developed B2B relationships with major medical manufacturers in the United States.

  • GE-Marquette Medical Systems
    • United States and Europe
    • Sales and Marketing, US and Europe
      • 1991 - 1999
      • United States and Europe

      Freiburg, Germany, 1998 – 1999 *Overall sales and marketing strategy for Invasive Cardiology products for Europe. *Increased sales from $1 million to $ 4 million. *Managed country specific sales team and numerous regional dealerships. *Introduction of new digital imaging products for Europe. *De...

Education

  • 2005 - 2006
    Rollins College - Crummer Graduate School of Business
  • Rollins College

Suggested Services

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Industry Focus. “Healthcare Information Technology”

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