Okay, let’s tackle this. So Robert has 37 years of experience in financial planning and management, which is a significant amount of time. His skills include retirement planning, equities, investments, and wealth management, which are all in demand. He has a Bachelor of Arts degree in Economics, which adds to his credibility. Location is Decatur, Georgia, which is a smaller city, but still has a decent cost of living. Considering his experience and skills, I would estimate his hourly rate to be around $150. This is a bit lower than what I would expect for someone with his level of experience in a larger city, but it's still a respectable rate for a financial expert with his background.