Bio
Experience
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MERET
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California, United States
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Regional Vice President of West
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Mar 2023 - Present
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California, United States
Distribution management, business development, product management, customer service management, marketing incentive management
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MERET Products, Div. of Cramer Decker Medical
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Western US and Western Canada
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Western Regional Sales Manager
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Jun 2014 - Jul 2023
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Western US and Western Canada
Market: Pre Hospital, EMS, Fire, Police/Law Enforcement, Government, Special Operations and Sales Management through distribution• Continually building strong working relationships with distributors with integrity • Manage distributor sales across 23 US state region and Western half of Canada with strong double digit growth • Engage, educate, support and promote success on and across product lines• Schedule and conduct Co-Travels with Distributor Reps within the Western Region • Attend market segment conferences and trade Shows; either direct or in a support role for the distributors and their respective reps• Monitor and analyze distributor sales and their respective growth. Engage with positive interaction accordingly.• Continuous creativity towards marketing and product positioning• Build target networking connections as they pertain to MERET distributors and target business synergy’s• Open to new ideas and easy to work with• Successful growth through building trusting successful working relationships and growing sales professionals earning potential
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Ferno Washington
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West Coast CA, AZ, NV, UT, NM & HI
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Regional Sales Specialist
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Feb 2012 - Nov 2013
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West Coast CA, AZ, NV, UT, NM & HI
Managed #2 territory in US, Sold Emergency Patient Handling Equipment through direct and distributor channels. (Moore Medical/McKesson, Bound Tree/Sarnova Inc., Henry Schein, Grainger, Life-Assist and others) • Provided product demonstrations, customer support and consulting in capital equipment sales to customers. (Annual Sales $1.4 Mil) • Sold equipment to hospitals, ambulance companies, fire departments, safety channels and other municipalities.• Exceeded sales quota of $1.3 million in 2013 and 2014, achieved year-end bonuses for both years • Successfully managed territory, improved company's market perception in my territory and additionally achieved a 17% annual increase in core products.
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Antek Healthware (Compugroup Medical)
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West Coast, California, Arizona, Nevada and Hawaii.
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Area Manager, LabDAQ, Laboratory Information System
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Mar 2004 - Feb 2012
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West Coast, California, Arizona, Nevada and Hawaii.
• #3 in Sales Nationally, Managed direct and distributor channels.• Discovery, qualifying and contract selling of complex lab software to Physician Office Labs, Hospital Labs and various Reference labs. $1+ Million is sales consisting of hardware, software and interfaces • Success was earned with the following distributors: Thermo Fisher, Cardinal, PSS, McKesson, Henry Schein, Labsco and others (Productivity meetings, Promotions and Manufacture Support)• Targeted hospitals, reference labs mid to large physician groups and surgery centers• Successfully grew territory exceeding 110% of quota by networking and building strong business relationships. • Earned numerous awards including: Presidents Club, Highest Growth over previous years, Taking a bite of the competition
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Education
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California State University-Fullerton
Business Administration, Emphasis in Entrepreneurial Management -
Fullerton College
Associate in Arts, Emphasis in Biology and Business
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