Experience

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  CADY

  • Austin, Texas

  • Photographer

    • Oct 2023 - Present
    • Austin, Texas

    I photograph multiple clients daily on lighted studio sets and at outdoor locations. I take individual portraits and group photos, and document events, including sports. I enjoy capturing key moments in clients' lives and helping them present the best versions of themselves.

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  ChristineLand LLC

  • Austin, Texas, United States

  • Marketing Consultant

    • May 2021 - Present
    • Austin, Texas, United States

    ChristineLand is a small (but busy!) consulting firm that serves clients’ marketing, communications, and training needs. We’ve designed SaaS training, improved business processes, and have written ebooks, web page content, case studies, blog articles, and email campaigns for clients big and small, across many industries.

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  TrueCar, Inc.

  • Austin, TX & Santa Monica, CA

  • Dealer Operations Manager

    • May 2011 - Jul 2020
    • Austin, TX & Santa Monica, CA

    Built and managed programs across functional areas of the organization such as communications, training, marketing, and sales enablement.Some achievements:Owned departmental communications, including newsletters, B2B email marketing campaigns (audiences of 65,000+), conference and training event invitations, system outage and emergency response messaging, and more. Created training and certification program designed to maximize customers’ sales effectiveness. Program included 400+ in-person events nationwide, scripted live webinars, original on-demand videos, and curricula crafted for adult learners.Launched secret shopper program uncovering key performance data to help customers increase sales. Managed creation, distribution and storage of digital and physical sales, marketing and training materials, point-of-sale signage, and branded giveaways.Analyzed cross-departmental business processes, documented workflows, identified gaps, and drove improvements.Led all phases of project management from concept to close of project.Managed vendor relationships.

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  Dex One Corp.

  • Santa Monica, CA

  • Taxonomy Analyst

    • Jan 2011 - May 2011
    • Santa Monica, CA

    Transitioned from Project Specialist, Advertising Operations with Business.com to Taxonomy Analyst role with parent company Dex One to improve site search functionality and UX.

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  Business.com

  • Santa Monica, CA

  • Project Specialist, Advertising Operations

    • Feb 2010 - Dec 2010
    • Santa Monica, CA

    Supported cross-departmental tool and training needs.

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  First Look Studios

  • Century City, CA

  • Director, Pay-Per-View and Video on Demand

    • Nov 2008 - Nov 2009
    • Century City, CA

    Managed the Pay-Per-View and Video On Demand business of feature film, music, and comedy content.Collaborated with Marketing, Home Video, and Theatrical departments to determine windowing strategies and release dates.

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  Warner Bros. Entertainment Group of Companies

  • Burbank, CA

  • Coordinator, Video on Demand

    • Sep 2007 - Oct 2008
    • Burbank, CA

    Acquired and distributed feature films to cable, satellite, and streaming platforms.Partnered with Home Video, Domestic Cable, and Business Affairs departments to determine legal rights and availabilities of titles.

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  WorkforceLogic

  • Santa Monica, CA

  • Quality Evaluator, Google Video

    • Jun 2006 - Jun 2007
    • Santa Monica, CA

    Drove audience growth and engagement through content curation and business development.Enforced DMCA and YouTube and Google Video terms of use.Highlight: was the first of two dedicated video evaluation contractors hired during Google's acquisition of YouTube. Initiated weekly top videos category.

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  SGI

  • Business Process Analyst

    • Oct 2003 - Apr 2005

    Transitioned from Services Operations Representative to role as Business Process Analyst to focus on improving operations across the North America Services Organization.Conducted internal software trainings in US and Canada.Highlight: confirming the configuration of NASA's 10,240 processor Columbia supercomputer at Moffett Field. Upon its debut, Columbia was regarded as the second-most powerful supercomputer in the world.

  • Services Operations Representative

    • Aug 2000 - Sep 2003

    Researched customer product configurations and support eligibility.