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Bio

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Robert Axline is a seasoned marketing professional with 20+ years of experience in event planning, sports management, and marketing. He has worked with various institutions, including universities and sports teams, to develop and execute comprehensive marketing plans, promote events, and manage sponsorships. With a Master of Science in Sport Management and a Bachelor of Arts in Sport Management, Robert has a strong educational foundation in the field. He is based in Marysville, Ohio.

Experience

    • Digital Marketing Specialist/Account Manager
      • Oct 2018 - Present
      • Dublin, OH

    • United States
    • Facilities Services
    • 700 & Above Employee
    • Operations Support Manager
      • Feb 2018 - Aug 2018

      ▪ Promoted from National Account Coordinator to Operations Support Manager after only 10 months with thecompany.▪ Directly responsible of coordinating efforts of 3 National Account Coordinators and 2 Account Executives inTraining in day to day workflow management to exceed the KPI’s outlined for performance by our customer.▪ Oversaw all operational aspects of the West Region territory, which included all states west of Texas to thePacific coast across a wide variety of trades.▪ Managed financial performance on an account that produces 6M+ in sales monthly. Largest account in thecompany.▪ Responsible for all personnel decisions including interviewing, hiring, performance management and reviewprocesses, program exits and promotions.▪ Directly managed relationship with Customer’s program directors to improve relationship to expand intoadditional trades and states.

    • National Account Coordinator
      • Mar 2017 - Feb 2018

      ▪ Responsible for executing efficient and effective delivery of Divisions services to assigned accounts. ▪ Provide day-to-day operational and sales support to assigned accounts. ▪ Responsible for supporting the implementation and retention of business within assigned National Account customers. ▪ Provide strong customer service by identifying problems and providing effective and timely resolutions. ▪ Proven track record of possessing the ability to coordinate multiple projects/assignments simultaneously in a demanding/fast past environment. ▪ Demonstrate strong accountability by handling top 2 highest case loads on team within minimal time in being with company. ▪ Provide excellent verbal and written communication skills with the ability to convey information to internal and external clients in clear, focused and concise manner. ▪ Utilize Microsoft CRM to track customer and case results and reporting.

    • Associate Director of Marketing/Branding
      • Aug 2016 - Mar 2017
      • Cincinnati, Ohio

      ▪ Primary marketing contact for Volleyball, Baseball, Cross Country/Track & Field, and Swimming & Diving.▪ Assisted all marketing duties for Football & Men’s Basketball. ▪ Primary responsibilities include development and execution of comprehensive marketing plans, promotional/event planning, administering in-game promotions, project management, and group cultivation through game day experiences.▪ Increased average volleyball attendance by 26% in year one. ▪ Set a single match attendance record for volleyball: (2,018 – 11/4/16) ▪ Created and managed content for e-marketing communications disseminated via PACmail. ▪ Launched and managed Ruckus Rewards, a student loyalty program. o Grew membership to 5,176 in first seven months. ▪ Music director at all home football and basketball games. ▪ Communicated effectively with multiple constituents including, but no limited to ticketing, concessions, and facility operations to successfully execute promotions/events from start to finish.

  • Northern Kentucky University
    • Highland Heights, Kentucky
    • Coordinator of Athletic Marketing & Promotions
      • Jul 2014 - Jul 2016
      • Highland Heights, Kentucky

       Responsible for assisting all marketing and promotions activities for all 17 varsity athletic programs.  Primary duties include development/execution of marketing plans, script writing, media planning/ad campaigns, budget management, creative direction/project management oversight on promotional design materials, gameday production/execution, and administering in –game promotions. Supervise and coordinate Norse Force Student Rewards program, Norse Kids’ Club, social media initiatives, and the Athletic Marketing Internship Program.   Raised overall attendance for Men’s Basketball by approximately 10% and Women’s Basketball by approximately 18%. Finished third in the conference for Men’s Basketball and second for Women’s Basketball in overall attendance.  Set a single game attendance record for Men’s Soccer – (1,934 – 8/16/14, Previous Record: 1,462)  Teamed with Assistant Director of Communications to develop a Social Media Strategy for athletics, which resulted in an increase in Facebook likes by 10%, Twitter followers by 27%, and Instagram followers by 110%.  Creator and supervisor of the Norse Athletic Creative Team, a committee comprised of 12-15 students from numerous student organization for the purpose of brainstorming new and creative ideas with an ultimate goal of increasing student attendance at all home athletic events.  Worked day to day with Learfield Sports representatives on sponsorship strategies and activation requirements.  Served on the 2014 athletic website redesign committee and both 2014 & 2015 VictorFest committees.  Set up and managed community events with an effort towards growing the Norse brand.  Serve as a liaison between athletics and on-campus constituents (Housing, Greek Life, Student Engagement, etc).

    • Athletic Marketing & Promotions Assistant
      • Jul 2013 - Jul 2014

      • Primary marketing oversight for Men’s Soccer, Women’s Soccer, and Softball.• Primary duties include, but not limited to developing & executing marketing plans, administering single game promotions, script writing, designing promotional materials, implementing & executing in-game promotions, and enhancing overall fan experience with a focus on increasing attendance.• Production director at all home football games, which included guiding Public Address Announcer with game script, initiating special in-game music, and communicating with control room personnel on all digital scoreboard and on-field sponsorship activation requirements.• Set a single game attendance record for Men’s Soccer – (1,304 – 10/26/13).• Assisted with the implementation and execution of all marketing initiatives for Men’s Basketball, Women’s Basketball, and Football, including running in-game promotions, enhancing the overall game presentation, and all other duties as assigned.• Oversight of student marketing interns at all assigned sports.• Experience marketing and promoting special events such as Memphis Madness, College GameDay (Men’s BB), NCAA Regional Tournament (Men's BB), and FanFest (Football).• Assist with social media marketing and promotion initiatives which has resulted in an increase of Twitter followers from 8K to 16.4K and Facebook likes from 70,000 to 151,000 in just 9 months.

    • United States
    • Higher Education
    • 500 - 600 Employee
    • Game Operations/Athletic Marketing Coordinator
      • Sep 2012 - Jul 2013

      • Responsible for the coordination & implementation of the athletic departments overall marketing plan with a focus on increasing athletic attendance figures and enhancing game presentation/atmosphere. • Primary contact for all marketing and promotional initiatives.• Identified potential new business partners and effectively communicated available partnership opportunities through a variety of solicitation methods.• Conducted personal visits with the purpose of identifying company needs, leading to the sale of sponsorship.• Created customized partnership packages that met the specific needs of the company or business and were mutually beneficially to the University and corporate partner.• Developed, created, and implemented marketing and promotional materials.• Maintained and organized list of new/existing corporate partnership accounts.• On-site event manager for (18) varsity sports and all other host athletic events.• In charge of hiring, training, scheduling, managing, and delegating responsibilities of over (50) student workers for all athletic events.• Oversaw and assisted with ticketing and event reconciliation procedures.

    • Athletic Development Intern
      • May 2012 - Sep 2012

      • Communicated directly with Director of Athletics Development on day to day aspects of the department.• Assisted with the planning, organizing and execution of the Black & Gold Club Kick-off event, which raised over ($102,000) for ODU Athletics.• Solicited local businesses with the opportunity of receiving exposure through the acquisition of athletic facility signage. • Assisted Director of Development with conducting personal visits to current and potential prospects.• Maintained list of identified prospects through a strategic plan with the purpose of recognizing individuals’ affinity with the University in an effort to better cultivate and solicit potential donors.

    • United States
    • Higher Education
    • 700 & Above Employee
    • WVU Varsity Club Graduate Assistant
      • Jan 2012 - May 2012

      • Solicited current and potential WVU Varsity Club members for dues and events.• Maintained Varsity Club social media sites including Facebook, Twitter, and Varsity Club website.• Responsible for updating and maintaining athletic alumnus directory/databases.• Helped identify, cultivate, and steward current Varsity Club members.• Assisted in the planning and execution of all winter and spring reunions including Women’s Basketball, Track & Field/Cross Country, Football, and Volleyball.

    • Student Assistant - Mountaineer Athletic Club
      • Sep 2011 - Mar 2012

      • Assisted with premium seating and game operation duties at Milan Puskar Stadium (Football).• Provided transportation support and stewardship to Gold Scholar ($12,900-23,499) and Mountaineer Scholar level ($23,500+) donors and alumni.• Monitored and recorded donor usage of premium parking spaces for football.• Assisted in hosting Men’s Basketball pre-game receptions honoring donors who gave leadership gifts ($1 million+) towards the Basketball Practice Facility.• Teamed with athletics development staff in the execution of donor special events.

Education

  • 2011 - 2012
    West Virginia University
    Master of Science (M.S.), Sport Management
  • 2007 - 2011
    Otterbein University
    Bachelor of Arts (B.A.), Sport Managment

Suggested Services

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Industry Focus. “Sports.”

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