Okay, let’s tackle this. So Robert Altaffer has 32 years of experience as a photographer, which is extremely long in this field. He holds a degree from Art Center College Of Design, which is a prestigious institution for commercial photography. Location is San Diego, California, which is a major market. Considering his experience, education, and location, I would estimate his hourly rate to be on the higher side of the industry average. A senior photographer with his experience could charge $200-$300 per hour. However, since he has been working for the same company (his own business) for 32 years, his rate might be more negotiable. Let’s assume he’s open to negotiations. Given the industry average for photographers in San Diego, I would estimate his hourly rate to be around $150-$200. But considering his longevity and the prestige of his education, I'll round down to $150.