Experience

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  Aplin

  • Canada
  • Staffing and Recruiting
  • 100 - 200 Employee

  • Senior Recruiter

    • Jul 2021 - Present

  • Sales & Marketing Recruiter

    • Mar 2018 - Jul 2021

    As a consultant to one of Canada's top nation-wide recruiting firms I specialize in finding top tier talent in Sales & Marketing for Calgary and surrounding areas. I have over 12 years of professional sales and business development experience as well as more than a decade of communications/marketing experience in the National Hockey League (NHL) and Western Hockey League (WHL).

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  Anytime Fitness

  • Calgary, Canada Area

  • Regional Manager, Corporate Sales & Marketing

    • Sep 2012 - Apr 2018
    • Calgary, Canada Area

    Responsible for overall recruiting of staff for all three clubs as well as successful onboarding of new hires.Lead and implemented communications and marketing strategies for developing all aspects of sales, attrition, hiring and employee communications.Successfully grew revenue at flagship club by 75% in one year and set franchise record for pre-sales with 452.Grew PT revenue by 125% in one year while establishing strong monthly residual revenue as well.Fostered strong, cooperative relationships with all departments, staff and media leading to successfully raising public awareness and promoting two-way communication.Created strategies and executed plans for social media tools involving all aspects and divisions of Anytime Fitness.Two of our three clubs named “Purple Ribbon Clubs” by Anytime Fitness Corporate in 2014. This is an honor given to the top 10% of franchises in the world (over 2700 clubs).

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  Oilers Entertainment Group

  • Edmonton, Canada Area

  • Communications Manager

    • Aug 2009 - Sep 2012
    • Edmonton, Canada Area

    Created NHL game notes through the National Hockey League server; printed and distributed the notes to the media and hockey operations; compiled current stats, press clippings and other pertinent information; managed the game night staff volunteers; acted as a point of contact for the media in the press box.Advised senior management and hockey staff on issues related to the club in preparation for speaking with the media.Provide recommendations and strategic counsel to the VP and members of the senior leadership team on a number of confidential and high-level initiatives and projects.Created and distributed press releases and fact sheets highlighting important details about the club’s key messages. Traveled with the club to coordinate and facilitate interview requests and help with team services.Produced media guides, including post-season, regular season and training camp guides.Planned and coordinated media events and provided communications support to each event as well as acted as team spokesperson.Created strategies and executed plans for social media tools involving the hockey operations department and players.

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  Calgary Stampede

  • Calgary, Canada Area

  • Media Relations Specialist (Summer Contract)

    • May 2009 - Aug 2009
    • Calgary, Canada Area

    Acted as spokesperson for Calgary Stampede in relation to entertainment events as well as wrote feature stories and article pitches for in-house newsletter.Proactively created and distributed press releases highlighting important details in conjunction with marketing and promotions.Worked with Media Relations Manager to plan and coordinate media events and provided communications support.Coordinated media conferences related to Ten-Day Stampede and followed up with media outlets to ensure prominent coverage.

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  Nutrition Plus Canada

  • Calgary, Canada Area

  • Territory Manager

    • Nov 2006 - May 2009
    • Calgary, Canada Area

    Primarily "hunted" for new business accounts from small to medium sized corporations.Serviced key accounts in my geographical area ensuring we went above and beyond their expectations as well as promptly addressing any concerns or questions.Responsible for coaching team in field marketing, sales and promotional activities through various initiatives.Gained management experience and helped assemble team for summer-long promotions in Southern Alberta.Was proactive in approaching target audiences and successfully promoted our brand through key messages.Showed a strong sense of professionalism in dealing with clients, while acting as an ambassador for our products through various marketing techniques.

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  Calgary Flames

  • Calgary, Canada Area

  • Media Relations Assistant

    • Sep 1999 - May 2009
    • Calgary, Canada Area

    Performed the Media Relations Manager’s full-time duties when called upon. This included creating NHL game notes through the National Hockey League server’s Lotus Notes; printing and distributing the notes to the media and hockey operations; compiling current stats, press clippings and other pertinent information; managing the game night staff volunteers; acting as a point of contact for the media in the press box and ensuring all post-game summaries were delivered to their proper destinations.Wrote feature stories and gamecaps for the website (www.calgaryflames.com).Interviewed Head Coaches and players of NHL teams obtaining quotes for various media in a timely fashion.

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  World Health

  • Calgary, Canada Area

  • Senior Sales Manager

    • Nov 2003 - Nov 2006
    • Calgary, Canada Area

    Recruited, trained and managed sales staff of 5-7.Led company in sales for 2005 as well as set record for most sales in May (105).Provided superior customer service to clients as well as trained them personally.