Experience

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  Cape Rey Carlsbad Beach, A Hilton Resort & Spa/Hilton Garden Inn Carlsbad Beach

  • United States
  • Hospitality
  • 1 - 100 Employee

  • Area Director of Sales and Marketing

    • Jun 2019 - Present

  • Director of Sales and Marketing

    • Aug 2015 - Jun 2019

    Responsible for the direction of the group, business travel, leisure travel, and catering sales efforts of this 215-room waterfront resort located in Carlsbad, CA. Hotel opened in July, 2012 and is a franchise partner of Hilton Hotels and Resorts and owned by Wave Crest Hotels. In addition, direct supervision of all marketing, digital marketing, social media, and public relations activities for resort, restaurant, and spa. Work in very close partnership with the Director of Revenue Management to deploy rate, revenue and business strategies for all market segments. Direct a staff of 9 managers to include 3 Group Sales Managers, Catering Manager, Director of Catering, Director of Conference Services, Director of Business and Leisure Travel, Marketing Manager and Assistant Marketing Manager.

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  The Inn at Rancho Santa Fe

  • Rancho Santa Fe, CA

  • Director of Sales and Marketing

    • Jul 2012 - Feb 2015
    • Rancho Santa Fe, CA

    Responsible for the branding and repositioning of this 80 room Inn located in the heart of Rancho Santa, Fe, CA. The hotel opened in 1923 and most recently was owned by a family trust for the past 50 years. 2014 revenue showed an increase of 44.8% over 2013 Assembled the sales, marketing, catering and revenue management teams.Responsible for the marketing and sales development for the 21 residential homes located at The Inn. These homes range in size from 1,000-3,000 square feet with monthly rents starting at $6,500 per month. Residential revenue increased 41% within the first year.Directed the group sales effort with 2014 revenues showing an increase of 44.3% over 2013.Worked in close partnership with the Director of Revenue Management on package creation and rate deployment for all market segments. In 2014, The Inn increased occupancy 53.4%, ADR 9.2%, and RevPar 67.8% over 2013. Assisted with the development of the brand platform, brand pillars and positioning within the community.Responsible for completion of new website, spa platform and branding, restaurant positioning, all printed collateral and digital assets.Oversight of social media strategies and online reputation management. Direct responsibility and supervision of the CRM, SEO and PPC campaigns with partners to include ScreenPilot, I-Sites and Hospitality Marketing and Associates.Central point of contact with the public relations agency and acted as the principal point of contact for The Inn within the community of Rancho Santa Fe.

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  The Grand Del Mar

  • San Diego, CA

  • Director of Sales and Marketing

    • Jun 2005 - Jan 2012
    • San Diego, CA

    Pre-opening Director of Sales and Marketing for this 249 independent luxury resort. Responsibilities included branding, advertising, and website development for the entire resort to include The Grand Del Mar, Addison at The Grand Del Mar, The Villas at The Grand Del Mar and The Grand Golf Club. Assisted in the due diligence of brand affiliation and advertising agency of record with the selection of Preferred Hotel Group and SK+G Advertising.Assembled the group, leisure and revenue management team at the resort which included the inclusion in Virtuoso and American Express' Fine Hotels and Resorts program.Most recently, had the direct oversight of group sales, reservations and revenue management teams. In 2011, the resort achieved a 20% increase in total room revenue in comparison to 2010. Specific to the group market, the resort showed an increase in group room revenue of 23% to 2010. Group room revenue PACE for 2012 was +25% compared to same time last year.In 2011, the resort achieved a Forbes Five Star rating to join Addison and The Spa at The Grand Del Mar, one of only five hotels in the world to achieve a "triple five star rating".

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  W San Diego, Starwood Hotels & Resorts

  • San Diego, CA

  • Director of Sales and Marketing

    • Jun 2002 - Jun 2005
    • San Diego, CA

    Responsible for the pre-opening sales, marketing and public relations for this 261-room hotel. Developed and supervised the implementation of a comprehensive sales, marketing, and public relations campaign which generated in excess of 122 million impressions.Hired the entire sales, marketing, catering, conference service and revenue management teams which included direct oversight of these departments after opening. The W San Diego was the first "style" hotel in San Diego which set the trend for other hotel developments in the downtown San Diego area.

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  Hyatt Regency Chesapeake Bay Golf Resort, Spa and Marina

  • Cambridge, MD

  • Director of Sales and Marketing

    • May 2000 - Jun 2002
    • Cambridge, MD

    Responsible for the pre-opening sales, marketing and public relations for this 400-room $162 million resort. The resort offered 400 guest rooms, 42,000 square feet of meeting space, 18,000 square foot spa, 3 restaurants, 18-hole championship golf course and 150 slip marina.Efforts included, but not limited to hiring of sales staff, development of marketing collateral, identification of competitive set, trade show attendance, website development, customer presentations and strong interaction with Hyatt National Sales office to further identify and establish this new Hyatt resort. Close interaction with ownership, developer and Hyatt corporate marketing to staff .

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  Hyatt Hotels Corporation

  • Director of Sales

    • Jan 1990 - Jun 2002

    Hyatt Regency La Jolla-DOSMHyatt Regency Dallas-ADOSHyatt Regency DFW Airport-Sales ManagerGrand Hyatt New York-Operations