Experience

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  High Life Apparel, LLC

  • New York City Metropolitan Area

  • Senior Packaging | Merchandising Designer

    • Aug 2021 - Present
    • New York City Metropolitan Area

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  Freelance

  • Art Director | Graphic Designer

    • Jan 2001 - Present

    Designing creative graphics for web, print, motion, and multimedia. Continuing to work with small and large companies in brand creation/expanding and promotional design. Strategic planning for marketing campaigns.

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  Creative Brands LLC

  • Brooklyn, New York, United States

  • Senior Designer

    • Aug 2019 - May 2021
    • Brooklyn, New York, United States

    As Senior Design for Creative Brands I collect, manage assets and design packaging for products from the ground up. Creating die lines and artwork and communicating with factories in China and Korea to bring products to shelves with branding from licensed brands like Goodyear, Brookstone, High Sierra among others while adhering to brand guidelines. Created a project work flow for our design team to work more efficiently and promoted open communication throughout the office from sales through design.

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  L & S Packing Company, Inc.

  • Farmingdale, New York, United States

  • Art Director

    • Aug 2016 - Aug 2019
    • Farmingdale, New York, United States

    As lead in design and marketing for L&S, I created packaging for L&S’s retail brand, as well as private label brands. I am the lead roll in creating ambitious projects launching this year including breaking into new trends featuring Organic, Non GMO and Vegan specialty markets. Lead team meetings on launching products by coordinating sales and production to hit important deadlines and launch dates. Establish important milestones which allows me to negotiate with packaging resources to reduce our costs and come in under budget.

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  TYR Sport, Inc.

  • Farmingdale, New York, United States

  • Senior Designer

    • Jan 2015 - Jan 2016
    • Farmingdale, New York, United States

    As Senior Designer in TYR Design, I worked on marketing campaigns as well as design for social media. I worked with the team on print collateral such as catalogs, brochures, sell sheets and large format graphics such as window clings, event signage, posters, etc. Redesigned hangtags and retail packaging for an updated presence on racks and shelves.

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  Victoria Fine Foods

  • Brooklyn, New York, United States

  • Art Director | Graphic Designer

    • Sep 2008 - Jan 2013
    • Brooklyn, New York, United States

    As head of design and marketing for Victoria Fine Foods, I created packaging for Victoria’s retail brand as well as private label brands. Successfully pitched and created private label brands for Wal-Mart, Costco, Whole Foods, as well as smallerprivate label clients.

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  Marching Technology

  • Art | Production Director

    • Jan 2005 - Sep 2008

    Served as the head of design department for Marching Technology and sub divisions. Efficiently worked with large format digital printers, web sites, video story boarding and design, LED video design and content management maintenance, corporate image design and quality control.