Okay, let’s tackle this. So Rob has 26 years of experience in various creative fields, which is a significant amount of time. He has a strong background in Adobe Creative Suite, which is a valuable skillset. However, his experience is not in a traditional corporate setting, but rather in entrepreneurship and small business ownership. Considering his skills and experience, I would estimate his hourly rate to be around $125. This is slightly below the average rate for a creative professional with similar experience, but taking into account his non-traditional background, I think this is a reasonable estimate.