Experience

• 

  LTech India Software Systems Pvt Ltd

  • India

  • Strategic Marketing Manager

    • Apr 2010 - Present
    • India

    Handling the Strategic Brand Development of Financial Trading Application & BlackBerry/I-Phone Mobile Applications.Introducing the Product in the Target Markets through new Campaigns, New Business Plans, Strategies, Promotion Program, ATL & BTL activities. Developed Marcom Strategy and interfacing with the Vendors & Partners through Marketing Collateral material - Preparation of Case Studies, Whitepapers and Articles.Established and executed Marketing and Sales and Operations directives for Direct Marketing. Developed Strategic Marketing Plans, Promotional Plans, Forecasts and Budgets to grow Revenue, Customer-base and Brand awareness through Online and Integrated Marketing efforts. Rationalizing Marketing Budgets and Cost allocations for campaigns. It also included the including overall SEO and Social Media Strategy, Competition, Cost/Benefit/Risk Analysis, Tax and Monetary Issues, Legal Issues, Resource Planning, System Process Designing and Gap Analysis.Formulating Business Development Plans including Lead Generation activities via Bidding, SEO, Mass-mailing, Facebook page, LinkedIn Profiles, Twitter account and LTech India Blog. Finally integrating them with Microsoft Dynamics CRM. Innovative approach towards new technologies/territories for increasing the business.Sound Pre-Sales Skills, Product Presentation Demos and Webinars, Make Proposals -leading to Sales closures, Coordinating with the Technical Team to understand Business Requirements and mapping requirements to feasible Solutions.