Experience

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  Kanmo Group

  • Greater Jakarta Area, Indonesia

  • Vice President Stratgey and Marketing

    • Oct 2015 - Jan 2019
    • Greater Jakarta Area, Indonesia

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  Flexing It™

  • Lead India Business

    • 2015 - 2015

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  Yum! Restaurants India

  • Gurgaon, India

  • Head strategic projects, Insights, Media, Public Relations & Corporate Social Responsibility

    • Aug 2010 - Mar 2014
    • Gurgaon, India

    Led key projects to define Yum! India's approach to market expansion, consumer intimacy and big data management.Set up the insights, media, Public Relations and Corporate Social Responsibility functions for Yum! India.As part of the Marketing leadership Team, set-up and refined key marketing processes including the new product development process, advertising development and production process and media planning, buying and auditing process.Defined and aligned a 5 year Corporate Social Responsibility mandate across the consumer and corporate brands.

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  TiE

  • Consultant

    • 2014 - 2014

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  Yum Restaurants

  • RSC, Gurgaon, India

  • Sr. Brand Manager KFC

    • Jan 2007 - Jul 2010
    • RSC, Gurgaon, India

    Re-launched brand KFC in India including crystallizing the brand positioning and communication strategy, complete re-imaging of the retail asset and putting together a 5 year menu vision leading to 45 months of double digit growth.

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  airtel

  • President's Office, Gurgaon, India

  • Marketing Manager

    • Oct 2003 - Jan 2007
    • President's Office, Gurgaon, India

    Led marketing for first-of-its-kind triple play services in India including designing and functionality of the user interface, service handling processes and design of plans and packages.Led the integration of multiple service brands under the Airtel umbrella across different circles to synergise the brand experience across all touch-points. In various capacities, led and supported the launch of many services and platforms in Airtel including value added services like caller ringback tones, DSL services and a loyalty program

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  Mahindra & Mahindra

  • Mumbai, India

  • Brand Manager

    • 2000 - 2003
    • Mumbai, India

    Led the launch of Mahindra's first "city vehicle", Scorpio (Scorpio launch campaign was deemed the launch of decade (2000-2010)). Supported further refinement in features and development of Scorpio variants as part of IDAM (Integrated Design and Manufacturing) team, a first of it's kind cross-functional design team.Led the marketing, alliances and customer relationship management program along with setting up the brand health metrics and tracking.Led the model line-up rationalisation and demand forecasting for all models, quickly reducing the demand-supply mismatch in the first quarter of launch.