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Rita Zhang

Freelance Creative Designer at Lit Protocol
Intro Book
Rita Zhang, a seasoned creative designer with native Chinese and full English proficiency, brings expertise in branding, UI/UX, and motion design, backed by an MFA in Communication Design from Pratt Institute.
  • shield Verified
Location
Brooklyn, United States, US
Languages
  • English Full professional proficiency
  • Chinese Native or bilingual proficiency
Skills
  • Branding
  • Packaging
  • Editorial Design
  • Marketing Design
  • Wayfinding Design
  • Show all
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Bio

Rita Zhang is a seasoned creative designer based in Brooklyn, New York, where she has honed her expertise in branding, motion design, and user experience. With a Master of Fine Arts in Communication Design from Pratt Institute and a Bachelor of Visual Communication from Jilin University of Architecture and Technology, Rita has developed a versatile skill set that spans editorial design, marketing design, and wayfinding design. As a freelance creative designer, Rita has worked with prominent clients such as Lit Protocol, Brooklyn Navy Yard, and LVCK studio, delivering high-profile projects that showcase her ability to align dynamic visuals with brand tone and narrative. Her experience as a junior graphic designer at The Flint Collective NYC and Universal Processing has further refined her skills in branding, website design, and internal design services. Rita's proficiency in both English and Chinese enables her to effectively communicate with clients and collaborate with global teams. Her portfolio boasts a range of award-winning projects that demonstrate her creative vision, technical expertise, and dedication to delivering exceptional design solutions.

Experience

  • Lit Protocol
    • Freelance Creative Designer
      • Feb 2025 - 2025

      Based on the brand guideline and script concepts, independently completed motion design to ensure dynamic visuals are highly aligned with the brand tone. The work achieved 91K+ industry exposure.
      Developed motion video assets for pre-launch marketing of an app (Vincent) in development, aligning motion graphics with brand guidelines and scripted narratives.

  • Brooklyn Navy Yard Development Corporation
    • United States
    • Non-profit Organizations
    • 200 - 300 Employee
    • Intern Graphic Designer
      • Oct 2024 - Nov 2024

      Redesigned the logo to reflect Sartorous's brand values and target audience. Removed the classic beard and tie elements to convey a classic, elegant brand image.
      Redesigned the label layout to complement the brand image - clearly displaying basic information, usage and selling points.
      Aligned the packaging design with the new logo and labeling to create a consistent brand image and customized insert design
      Developed a content calendar that included promotional, images, contents.

  • LVCK studio
    • Intern Graphic Designer
      • Jun 2024 - Aug 2024

      Responsible for the illustration section of the Dartmouth Campus Wayfinding project, showing the architectural changes to the Dartmouth campus over the years.
      Participated in the Met Museum wayfinding design project, was responsible for analyzing the distribution of galleries based on existing maps and worked with senior designers on design solutions.
      Worked on typography/layout design of client proposals to create a generalized layout format that solves the problem of not being able to quickly find important information due to too much text by splitting the text content hierarchy and combining and matching different symbols.
      Participate in the typography/layout design and color palette design of generic templates for proposals to address the need for color schemes for different types of illustrations.

  • The Flint Collective NYC
    • Junior Graphic designer
      • Jun 2023 - Nov 2024

      Leading the branding and website design for Suncast, a light installation event in New York's East Village. Creating the visual identity and website for “SUNCAST”.
      Independently worked on the branding of the studio-initiated event "LESS CROP"
      Collaborated with the studio's copywriter and design director to design the website for the studio's installation "LESS".
      Website design for the Studio's collaborative project with the Green Light Alliance, "Life Cycle Assessment (LCA) Incubator".

  • Universal Processing Llc
    • United States
    • Financial Services
    • 100 - 200 Employee
    • Full-time Graphic Designer
      • Oct 2023 - Dec 2023

      Providing branding and marketing design according to client requirements.
      Independently designing websites for clients based on their needs, including website structure, page layout, user interface, and user experience.
      Offering in-house design services for internal company needs.

Education

  • 2021 - 2023
    Pratt institute
    MFA, Communication Design
  • 2015 - 2019
    Jilin university of Architecture and Technology
    Bachelor, Visual Communication

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