Based on Rita's experience as a president, I'm estimating her hourly rate. As a self-employed individual, her rate might be higher than average. Considering her role as president, I'm looking at leadership and entrepreneurial skills. Self-employed professionals with leadership experience can charge higher rates, often in the range of $100-$250 per hour. Given her experience and location (Dallas, Texas), I'm estimating her rate to be around $150 per hour, which is on the higher end of the range.