Experience

• 

  Transsion India

  • India
  • Telecommunications
  • 200 - 300 Employee

  • Assistant General Manager | Product Planning and Strategy

    • Apr 2022 - Present

  • Senior Manager| Product Planning and Consumer Insights

    • Mar 2019 - Mar 2022

• 

  vivo smartphone

  • Gurgaon, India

  • Market Research Manager

    • Oct 2016 - Mar 2019
    • Gurgaon, India

    • Leading the strategic research team and handling projects which define product strategy• Handling primary marketing research (qualitative and quantitative) by selecting and liaising different research vendors (agency management and P&L management)• Conducting research studies across domains such as Product test, campaign evaluations, need assessment, user experience, consumer portraits, ethnography studies etc. and to provide meaningful insights to HODs and senior management• Track and present competitor information, consumer behavior, market insights using Facebook analytics, GFK data, Big data, Google trends and various industry data points

• 

  Kantar Millward Brown

  • United Kingdom
  • Market Research
  • 700 & Above Employee

  • Account Manager

    • Apr 2015 - Oct 2016

     End to end project management starting from obtaining briefs from clients, understanding the marketing & business issues, designing the proposal, questionnaire, analyzing and interpreting the data, generating consumer insights and presenting actionable recommendations to clients New business development and P&L management Coordinating and ensuring smooth working across various functional teams Team Management: To manage people and performance by developing and mentoring employees while providing quality work environment New business development

  • Senior Research Executive

    • Nov 2013 - Mar 2015

• 

  Hansa Research

  • India
  • Market Research
  • 700 & Above Employee

  • Senior Research Executive

    • Apr 2012 - Oct 2013

    Handling various research projects (in Product tests, Retail Census, Brand Health Checks, KPI Studies, FMCG sector, Printer Segment etc) for different clients, Research Planning, Budgeting, Sampling, Data Analysis, Team Management etc

  • Research Executive

    • Apr 2011 - Mar 2012

  • Management Trainee

    • Sep 2010 - Mar 2011

• 

  SMSCountry Networks Pvt Ltd

  • Manager SMS Solutions

    • Mar 2010 - Sep 2010

    Sales and Marketing, client servicing which also includes DMRC, Atlas Cycle, Modi Group, Parliament of India etc.

• 

  NIILM CMS

  • MBA Student

    • Jul 2008 - Mar 2010

• 

  ACNielsen

  • Trainee

    • May 2009 - Jun 2009

    Learned about minor details about field operations, budgeting, accompaniments, Questionnaire preparation, report writing etc

• 

  Lachoo memorial college

  • student

    • 2003 - 2007