Experience

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  Fashion International Group (FIG)

  • Cairo, Egypt

  • Brand Manager

    • May 2021 - Present
    • Cairo, Egypt

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  Baraka retail group

  • Egypt

  • Brand Manager INGLOT

    • Jun 2018 - Jan 2021
    • Egypt

    • Formulating the Joint Annual Business Plan for each year basis the market benchmark, growth targets and planned improvement measures along with the brand principal• Planning & Developing new launches for the Egypt Market in line with market trends.• P&L Management: Ensuring delivery on all core KPIs: Sales, Gross Profit %, Average Value , Conversion, Average Selling Price, Weekly Stock Cover and cost control.• Planning & development of Marketing campaigns for Inglot Egypt– Digital & Influencer campaigns.• Planning the promotion calendar on annual/ quarterly basis keeping in mind growth target/ competition/ market situation.• Inventory Management: Planning the refills/ new launches in line with the brand targets and ensuring high inventory turns• Directly managing a team of 20+ Back End & front ends teams (Merchandisers, Logistics, Graphic Designer, Trainers.• Evaluating the Monthly Plan with the team along with store structures. • Actively part of recruitments for store teams & store managers team for Inglot.• New Store Opening: Actively involved in new store projects - from reviewing and finalizing the site, •finalizing the store/ category layout, coordination with projects team and ensure availability of stock, testers, fixtures & staff.

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  Al-Futtaim

  • marks and spencer

  • Commercial Manager

    • Oct 2013 - Apr 2018
    • marks and spencer

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  nile cosmoderm

  • Cairo,egypt

  • *Brand manager at Nile Cosmoderm dermatology Egypt

    • Jun 2010 - Sep 2012
    • Cairo,egypt

    Sales & Customer Service• Responsible for 4 branches in Sales & performance • Conduct Daily Team meetings on a daily/ weekly basis on achievements, individual performance, sales & customer service trainings, product knowledge • Identify current and future customer requirements by establishing rapport with potential and actual customers.• Implement sales promotion, and product display plans, analyze success rate of promotions, suggest for future promotions to other customers • Create in branch excitement with innovative & creative new display ideas• Observe and know the competition, compare pricing, selection of other brands customer service and stay updated with market trends• Ensure customer service standards excellence and consistently achieve DSES results with 100% scoring.Inventory Management:• Monitor fast and slow moving stocks and initiate action to maximize sales, suggest pricing for clearance of ageing stocks, reduce damage stocks and minimize stock loss• Ensure stock ageing is below 90days, inventory level is below 4o days of sales budgets, and zero discrepancy in stock Team Management• Ensure consistent staff performance by coaching, counseling, disciplining; planning, monitoring, and appraising performance results• Responsible for role delivery and development of branch Managers • Monthly training for all branch managers and staff to know the monthly plane and target

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  M. H. Alshaya Co.

  • store manager

    • Sep 2009 - Jun 2010

    for next brand in alshaya egypt*Maximizes sales and exceeds store budgets through effective & *continuous management of stocks and space and highest level of customer service*Drives highest possible standard of in store visual impact*Ensures store achieves stock loss target*Identify staff with potential within the team and create an action Plan for further development*Ensures store complied administrative procedure according To company guidelines*Communicates with brand team on stock and customer issues*Ensures speedy delivery of customer ordersHandles customer complaintsProvide excellent customer service*Speed stock replenishment*Maintaining the store standard all the time*Operating till machine*Explain product knowledge to costumer*Communicates stores and warehouse regarding stock movements*Produces and analyses sales/stocks reports to determine best sellers, worse sellers, stock levels, cover and sales margin*Controls and monitors stock levels to ensure adherence to stock plan

• 

  Cairo International Airport duty free

  • store manager

    • Apr 2006 - Jul 2009

    *Maximizes sales and exceeds store budgets through effective & *continuous management of stocks and space and highest level of customer service*Drives highest possible standard of in store visual impact*Ensures store achieves stock loss target*Identify staff with potential within the team and create an action Plan for further development*Ensures store complied administrative procedure according To company guidelines*Communicates with brand team on stock and customer issues*Ensures speedy delivery of customer ordersHandles customer complaintsProvide excellent customer service*Speed stock replenishment*Maintaining the store standard all the time*Operating till machine*Explain product knowledge to costumer*Communicates stores and warehouse regarding stock movements*Produces and analyses sales/stocks reports to determine best sellers, worse sellers, stock levels, cover and sales margin*Controls and monitors stock levels to ensure adherence to stock plan

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  Chalhoub Group

  • beauty advisor

    • Apr 2004 - Mar 2006

    skin care and make up as senior sales