Okay, let’s tackle this. So Ricki has 89 years of experience, which is extremely rare and valuable. He’s an entrepreneur and business leader, with expertise in sales, marketing, and management. Location is Lititz, Pennsylvania, which is a smaller market. However, his experience and skills are in high demand. Considering his longevity and entrepreneurial background, I would estimate his hourly rate to be around $200. This is slightly below the average for experienced business leaders, but his unique situation and skills warrant a premium. Some senior business leaders can charge $250-$300 per hour, but Ricki’s 89 years of experience make him a rare find, so I’ll cap it at $200.