Experience

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  Walter Sports Advisory

  • Jupiter, Florida, United States

  • Vice President Business Development

    • Oct 2023 - Present
    • Jupiter, Florida, United States

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  Shanley Communications

  • Charlotte, North Carolina, United States

  • Owner

    • Sep 2016 - Present
    • Charlotte, North Carolina, United States

    Shanley Communications provides versatile corporate writing support to publicly traded companies and private businesses. We specialize in writing and editing, and have strategic planning and project management experience. Employee-facing communication is our core strength. We are reliable, creative, flexible and efficient.Clients include Kellogg's, Wendy's, Continental Automotive, Dentsply Sirona, Sabra, MillerKnoll and VCA Animal Hospitals, among others.Areas of understanding:• Writing and editing• Strategy and planning • Enterprise social networks (Yammer)• Labor relations• Investor relations• Supply chain• Human resources• Information technology• Intranet content management• Audio and video production

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  Kellogg Company

  • Battle Creek, Michigan; Charlotte, NC (full-time remote)

  • Manager, Internal Communications

    • Mar 2011 - Aug 2016
    • Battle Creek, Michigan; Charlotte, NC (full-time remote)

    Provided communications counsel and services for internal departments. Specific work included:• Community manager for Kellogg’s internal social media community (Yammer). Helped launch the community in 2014; saved a business unit team approximately $100,000 in innovation consulting fees by teaching them how to effectively use the community for a food research project• Created the “Good News Group” in Yammer to share positive feedback that consumers send to Kellogg’s corporate affairs team; cross-promoted the group on the intranet to bring more visibility and celebrate success, which is a core company value; group tripled its membership in four months• Global content editor of the company’s intranet, which reached 25,000 employees globally. Developed stories (written, visual and audio) that educated colleagues about Kellogg’s strategy and brought the company culture to life• Collaborated with colleagues of all levels, including C-Suite leaders, to develop and tell interesting stories, write speeches and produce awards and recognition eventsOther Kellogg experience: Change communications; labor relations communications; SAP reinstallation project communications; handling of confidential information; video scripts and production

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  Freelance Writer and Communications Consultant

  • Kalamazoo, Michigan

  • Writer, Communications Consultant

    • Jan 2003 - Mar 2011
    • Kalamazoo, Michigan

    Kellogg Company• Wrote articles for employee intranet, speeches for awards ceremony and key messages for labor negotiationsWhirlpool Corporation• Wrote product packaging content for KitchenAid, the company's premium brandRecreational Equipment, Inc. (REI)• Wrote employee human interest and product articles for company's portal and bi-monthly newsletterKalamazoo (Mich.) Gazette newspaper• Wrote game and feature articles about a variety of sports and people at all levels. Specialty was coverage of NCAA hockey and the National Hockey League (NHL) Hope Health, Inc.• Wrote and edited web copy, letters, press releases and articles for the company and its clients, some of which included Procter & Gamble, Boeing and the United States GovernmentOther freelance clients included:• University of Michigan Football Department• United States Department of Defense • United States Tennis Association• Van Buren County (Mich.) Health Department