Okay, let’s tackle this. So Rick Porter has 30 years of experience in the creative industry, with a strong background in photography, signs and graphics, and corporate identity. He has founded and managed his own company, which suggests a high level of expertise and business acumen. Location is North Reading, MA, which is a suburban area near Boston. The creative industry tends to pay more than average, but the specific rate depends on the industry demand and the type of work. Considering his experience and entrepreneurial background, I would estimate his hourly rate to be around $150, which is slightly below the average rate for experienced creatives in the Boston area.