Experience

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  VSC

  • Everywhere

  • Vice President

    • Jan 2020 - Present
    • Everywhere

    We are a band of strategists, storytellers and data nerds obsessed with helping Davids crush a sea of Goliaths, through unfair amounts of publicity and awareness.The VSC approach connects your communications strategy to everything from sales data to audience sentiment, leaving outdated and antiquated tactics to your competitor.Since 2002, we have worked in the trenches with 300+ companies, 80% of which are backed by venture capital firms listed on the Forbes Midas List 100.We've done award-winning work for Adtech, AI / Automation, Blockchain, Consumer Products, Developer Tools, Edtech, Fintech, Gaming, Health, Retail Technology, SaaS and Venture Capital companies.

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  Airsqreen

  • Advisory Board Member

    • Nov 2021 - Present

    Airsqreen programmatic-direct platform brings automation, verification, and real-time reporting to digital-out-of-home (DOOH) advertising.Airsqreen has created a simple ad platform built for the DOOH industry that manages and verifies campaigns in real-time. A simple platform connecting advertisers to screen operators that brings a new level of confidence and new revenue potential for the entire industry.

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  Relias

  • Morrisville, NC

  • Public Relations & Communications Manager

    • Sep 2016 - Jan 2020
    • Morrisville, NC

    Relias Learning offers online training to post-acute care, health and human services, autism and applied behavior analysis, public safety, payers, and intellectual and developmental disabilities organizations. It’s our mission to measurably improve the lives of the most vulnerable members of society and those who care for them.As PR & Communications Manager I work within the Marketing Department, supporting all aspects of our Demand Gen efforts. Develop, write and distribute written communications both for internal and external audiences, and work with our clinicians and subject matter experts to develop thought leadership content.

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  LIEBLING PR+MC

  • Greater New York City Area

  • FOUNDER

    • Aug 2015 - Sep 2016
    • Greater New York City Area

    An experienced sports marketing professional, I've worked for professional teams as well as agencies working on behalf of global sports sponsors. My experience has taken me to Europe, Asia, the Middle East, South America and across North America, working on soccer, football, baseball, hockey, basketball, cricket, rugby and auto racing projects.I have experience with strategy, social media, content marketing, sponsorship activation and events.

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  Unmetric Inc.

  • Greater New York City Area

  • Head of Marketing

    • Feb 2014 - Jul 2015
    • Greater New York City Area

    As Head of Global Marketing I led a multi-national team focused on lead generation and nurturing, brand positioning and awareness, content marketing and aligning internally with client services, sales and product. Consistently generated month-on-month growth across multiple KPIs, often well above industry averages. Was influential in overhaul of website design, directed PR efforts, developed collateral marketing materials and managed budgets. All this and more led organization to be recognized by Forbes magazine as one of 15 social media companies to watch in 2015.

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  Young & Rubicam

  • New York, NY

  • Creative Culturalist

    • Nov 2011 - Dec 2013
    • New York, NY

    My role as Creative Culturalist involves participating in new business initiatives, on-going account work and helping to shape and communicate the culture of the agency.

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  Coyne PR

  • Director of Digital Strategy

    • Nov 2010 - Oct 2011

    Led social / digital strategy for brands such as Burger King and General Mills; Provided client counsel; and participated in new business initiatives.

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  Dare

  • Sr. Social Media Planner

    • May 2010 - Oct 2010

    Community manager for client social properties, helped develop social strategies and reported KPIs. Provided strategic insights based on data from tactical efforts.

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  Taylor

  • United States
  • Marketing Services
  • 500 - 600 Employee

  • Global Director, Client Management

    • Jan 2007 - May 2010

    Rick drove policy within the agency to ensure that Taylor was consistently offering clients a balance of creativity and strategy that leveraged both traditional and new marketing techniques. He provided counsel to clients and was instrumental in pushing strategic thinking forward within the agency.

  • Senior Account Supervisor

    • 2005 - 2008

  • Account Supervisor

    • 1999 - Dec 2006

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  Arsenal America

  • Founder

    • Jan 2001 - Jun 2008

    Founder of one of the most vibrant and engaging football communities in North America. Frequent contributor to the official Arsenal magazine and guest on BBC radio.

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  Bender Helper Impact

  • Account Executive

    • 1998 - 1999

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  New York Yankees

  • Media Relations

    • 1996 - 1996