Okay, let’s tackle this. So Rick has skills in customer service, sales, and event management, which are in demand. He also has experience in the food industry, which is a niche. Location is Williamsburg, VA, which is a tourist area. Considering his skills and location, I’d estimate his rate to be on the lower side of the spectrum. According to Glassdoor, a server in Williamsburg can earn around $25,000/year, which translates to about $12/hour. Given his skills, I’d bump it up to around $35/hour, considering he’s not just a server but also has experience in sales and event management.