Okay, let’s tackle this. So Rick has been working at the same company for over 65 years, which is extremely rare and indicates a deep commitment to the role. His experience spans over five decades, which is unusually long in the marketing field. Given his longevity and the fact that he's been in the same role for so long, I'd estimate his hourly rate to be on the lower side. Considering his skills and experience, a rate of $75 per hour seems reasonable, as it's lower than what I'd expect for someone with his level of experience in a more dynamic industry.