Okay, let’s tackle this. So Rick has 39 years of experience in sales management and new business development, which is a significant amount of time. He's also an entrepreneur, which suggests he's comfortable taking calculated risks. Location is Miami, Florida, which is a major hub for retail and business. Industry demand for sales management and new business development skills is steady, but not extremely high. Considering his experience and entrepreneurial background, I'd estimate his hourly rate to be around $125, which is slightly below the national average for sales management and new business development professionals. This is because his experience is more focused on retail and furnishings, which may have a lower average salary than other industries.