Experience

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  Valpak of Boston

  • Boston MA

  • President and Owner

    • Jan 2013 - Present
    • Boston MA

    Valpak of Boston is one of the top Valpak franchises in the US with a great history. I bought this business in 2013 because I was excited about the future of Valpak and our ability to provide our advertisers with print and digital media solutions that are measurable and, most importantly, perform for our clients! Our advertisers tell us that nothing performs better for them than Valpak. Our digital solutions are advanced and we provide advertisers with detailed reports of how their advertising is performing. I encourage businesses in the metro Boston market to contact us and allow us and we will show you our capabilities. From restaurants, to dentist offices to home improvement we have hundreds of success stories to share with you in almost any business to consumer business. Valpak is also a Google Small Business Partner. My team members are all Google Sales certified as well.

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  Berkshire Direct Marketing Group

  • Needham, MA

  • President and Owner

    • Feb 2012 - Present
    • Needham, MA

    BDMG LLC works with companies in an advisory and agency role from media acquisition, strategy, deployment and measurement. Located at Charles River Landing in Needham, MA, we work to help companies buy media smarter and at a lower cpm than anyone else.

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  Valassis

  • VP/General Manager

    • Jan 2001 - Jan 2012

    Leading Marketing Services Company and publisher at $2.3 billion in revenue that works with packaged goods companies, retailers and direct marketers to help them connect their products and services to consumers using proprietary print and interactive solutions.-Provided direct marketing expertise and consultative services to some of the top direct marketing firms in the US.-Through segmentation analytics and hiring of new business sales and marketing team, expanded company into new client verticals to include financial services, healthcare, prescription pharma, telecommunications, catalogers, e-commerce, home security, travel and satellite.-Hired sales and marketing team that was focused on new business development. Conducted segmentation; industry analysis and focused prospect list. Closed over $75MM in new business in verticals mentioned above.-#1 General Manager (out of 8) vs quota in 2008 and 2011.-First Division of company to implement merger between ADVO and Valassis into one high-performance team.

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  Windsor Marketing Group

  • Partner; General Manager

    • Jan 1997 - Jan 2001

    Struggling $20 million offset and silk-screen printing company that I transformed into a growth-oriented marketing services company of in-store signage and graphics.-Increased sales 15% per year over 4 years compared to 4% decline in 2006. -Hired new sales and marketing teams that transformed the company from a printer to a seller of consultative solutions to senior level Advertising and Operational executives in retail firms. -Improved Customer Retention from 75% to 98% by re-organizing Customer Service, Order Entry and Plant Operations. Drove on-time deliveries from 75% to 98% through establishing warehouse standard operating procedures.

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  Harry and David

  • Vice President Sales and Marketing

    • Jan 1989 - Jan 1997

    Award winning catalog and retailer, purveyor of gourmet food gifts. Known for upscale quality and direct marketing excellence.- Worked on up-scaling the brand image via a make-over of products, catalog appearance, photography, copy and pricing with new focus on business gift giving. Profit grew 100% in first year.- Expanded sales in b to b by hiring outside and inside sales teams to develop both holiday and year around business. Developed new line of products for sale incentive programs that companies used to promote their products to prospects and customers.-Company doubled in size and profits increased 175% during my 8 years. Company has struggled in recent years under new management.-Created industry first on-line ordering system. Developed capability for business clients to place orders via the electronically, the first major catalog company to do this in 1997. Reduced order entry costs of large business orders by $15 per order vs phone or mail.

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  Procter & Gamble

  • Product and Sales Management

    • Jan 1977 - Jan 1989

    Started in Sales and became the youngest District Manager in the company running the largest market in the company, Metro NY. Promoted 4 times in 8 years. Promoted to Cincinnati my last four years to run the consumer and trade promotions for the $5Billion Packaged Soaps Division. P&G provided me the leadership and management skills that were the building blocks to my future success in every leadership position I have held.-Grew Club Store business from zero to $100MM in three years through development of new product line for this emerging store format. First division in company to take this initiative.-Created company's first Hispanic Marketing program that was later the template for other divisions to follow. -Played key role along with current P&G CEO Bob McDonald in the introduction of Liquid Tide. Became category best seller within two years of introduction.