Experience

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  JoJoIsland

  • Boston, Massachusetts, United States

  • Founder

    • Jul 2020 - Present
    • Boston, Massachusetts, United States

    • Initiated baby product online retail platform jojoisland.com focusing on baby products while providing superior and customized services to new parents.• Researched competitors’ online retails and brick-and-mortar business models, strategized product catalog and competitive advantages.• Worked closely with baby product supply chain from wholesale vendors to fulfillment services. • Jojoisland.com is live and in running since July 2022.

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  hoolihome

  • Beijing, China

  • CEO

    • Jan 2018 - Dec 2019
    • Beijing, China

    • Hooli offers a complete selection of property related services (both online and in store) to meet every need of international students.• Supervised all management teams (HR, Marketing, and Sales) while continuously align the team against a comprehensive global expansion strategy. • Developed new relationships with new business partners and maintained existing relationships for business enhancement and expansion.• Built Hooli Boston/Chicago/LA offices from business registration, office rental/renovation, staff recruitment, to daily operations management. • Managed a team of 15 direct reports located in 4 countries, 18 global offices, 400 employees and 247 sales representatives. Served over 12,500 students globally, listed 92M beds, and generated $200M GMV in 2019. • Attracted 150K social media followers across 25 social media platforms in 2019.

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  Uhomes

  • Boston, Massachusetts, United States

  • Vice President

    • Mar 2016 - Dec 2017
    • Boston, Massachusetts, United States

    • Built Uhouzz from business registration, office renovation, staff recruitment, to daily operations management. • Explored and innovated student real estate industry in Boston. • Established a team of 70 employees and ranked No.1 in rental sales in Boston area the second year of business• Created unique marketing approach to international younger generation communities

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  meQuilibrium

  • Newton, MA

  • Marketing Specialist

    • Jul 2013 - Sep 2014
    • Newton, MA

    Marketing Support• Managed and optimized leads management process in Salesforce.com• Maintained the quality of the database for both corporate and consumer segments in Silverpop, iContact and Salesforce.com• Drove Webinar marketing campaigns: created registration page, created and sent customized and segmented email invitations, ran Webinar and managed recording, followed up with attendees and reported on performance• Maintain LinkedIn presence, post blogs, Tweets and Facebook updates• Support market research efforts through focus groups and surveys• Manage reporting and assist in analysis of key metrics• Support corporate public relations efforts and promotionsSales Support• Maintain sales leads database• Support sales research, prospecting and ongoing operations• Execute webinars and inbound marketing activities to support lead generation• Research conferences to attend and apply to speakSales Support• Maintain sales leads database• Support sales research, prospecting and ongoing operations• Execute webinars and inbound marketing activities to support lead generation• Research conferences to attend and apply to speak

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  TrustFort LLC

  • Woburn, MA

  • B2B Marketing Research Intern

    • Jun 2012 - Aug 2012
    • Woburn, MA

    •Conducted deep diving study and industry research for potential client companies•Oversaw competitive analysis research evaluating competitors strategy and products in Broker/Dealers and Financial Advisory software industry•Led Chinese security firm study and future oversea launching strategy•Directed sales funnel optimization and delivered critical sales path in terms of sales cycle•Designed marketing brochure for networking event•Designed website upgrade concept

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  FAW-Volkswagen-Audi

  • Changchun, Jilin, China

  • Marketing Summer Intern

    • Jul 2008 - Aug 2008
    • Changchun, Jilin, China

    •Led competitive analysis research group evaluating such brands as BMW and Lexus, ensuring competitive advantages for Audi•Collected feedback from dealers and customers on product launch to develop future launching strategy•Participated in the preparation of Changchun Vehicle Exhibition 2008 and communicated with home office in Germany regarding exhibition issues•Conducted market research as a team, developed strategic plan for dynamic launch of Audi Q5