Experience

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  Evos Buildcon Pvt. Ltd.

  • India
  • Real Estate
  • 1 - 100 Employee

  • Marketing Manager

    • May 2024 - Present

  • Assistant Marketing Manager

    • Nov 2023 - May 2024

    Strategic Social Media Management: Lead the development, implementation, and management of social media strategies that seamlessly align with our business goals, driving brand visibility and engagement.Comprehensive Branding Strategies: Develop 360 branding strategies ensuring consistency and resonance across all touchpoints.ATL Brand Strategies: Planned and implemented above-the-line (ATL) brand strategies, specifically tailored to the objectives of our latest project, Evos Alchemy, while effectively managing budgets to optimize return on investment.Agency Coordination: Strategizing & Executing Campaigns with Top Agencies like Moshi Moshi, The Media Ant, Lowe Lintas, Thoughttrains, Aurum Analytica, Bharat Media and MoreCollaborative Project Management: Liaison with architectural teams, to coordinate the development of project-related collateral and requisites.Strategic Event Planning: Planned and executed the pre launch & launch events for Evos Alchemy, leveraging creative tactics to generate excitement and anticipation within our target market.Digital Presence Enhancement: Collaborated with digital portals such as Housing.com and Magic Bricks to develop lead generation strategies, driving traffic and engagement.Performance Marketing Coordination: Worked closely with the Digital Marketing Team to plan and execute performance marketing campaigns, leveraging data-driven insights to optimize campaign performance and drive results.Efficient Backend Automation: Coordinated with internal and external teams to streamline backend processes through automation, enhancing efficiency and productivity across all brand-related activities.Vendor Management and Negotiation: Proactively developed and managed vendor relationships, negotiating terms and ensuring the quality and timeliness of deliverables.Media Planning and Buying: Oversee media planning and buying activities to secure strategic placements and maximize the impact of our advertising efforts.

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  Scan Steels Ltd.

  • Bhubaneswar, Orissa, India

  • Branding Manager

    • Sep 2021 - Dec 2022
    • Bhubaneswar, Orissa, India

    . Execute and manage the company's brand strategy as well as corresponding brand elements in order to maximize the brand's equity . Responsible for the creation and placement of advertising that is in support of the business's initiatives through media planning, creative development, metrics, market research, and vendor management. . Deliver the proposition, creative concepts and production of marketing campaigns for allproducts and channels through a variety of channels which include TV and radio, newspaper and magazine advertising.. POC for all agencies/partners with respect to brand communication, design & media.. Actively track the performance of brand and marketing campaigns & and work on optimizing them. . Creating and implementing a communication strategy across all channels online and offline . Planning and execution of half yearly budget and monitoring the spend. . Planning, Budgeting & Managing all Print/POP material for branding and campaigning activities, working in close liaison with marketing department. . Plan and execute the 25th Anniversary celebration of the brand. . Plan the execute OOH and wall wrap branding for Mass visibility. . Working with agency for collaboration of brand ambassador and planning their activities. . Planning and execution of TVC shoot.. Coordination with advertising agencies for developing communication plans based on specific Media objectives.. Develop vendors, coordinate and manage vendors and activities, negotiate price and payment terms and reach equitable deal. . Supervising advertising, product design and other forms of marketing to maintain consistency in branding.. Coordination with agencies fore designing marketing materials for advertisements creatives.. Work with digital teams to create digital first assets that can help drive acquisition engagement.

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  Woo-Hoo Marketing

  • Bhubaneswar, Orissa, India

  • Client Account Manager

    • Nov 2018 - Aug 2021
    • Bhubaneswar, Orissa, India

    • Operating as the point of contact for all the customers• Knowledge of clients' business - ability to understand the client’s business, whatever market• Coordinating and delivering clients requested products and services timely• Communicating client needs and demands to employer company• Negotiating with the vendors on price point as well as quality checking the product prior to the delivery• Developing new business with existing clients and/or identifying new clients• Coordinating with staff members working on the same account to ensure consistent service• Communicate client needs and demands to employer company• Overseeing customer account management, including negotiating contracts and agreements to maximize profit• Enhance department and organization's reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments• Responsible for briefing and leading the creative team through creative brief process • Lead and drive Monthly planning for the brands• Disciplined and close Supervision of timelines for deliverables• A pro-active approach to creative projects• Excellent oral and written communication skills• Operates as the point of contact for assigned customers• Develops and maintains long-term relationships with accounts• Makes sure clients receive requested products and services in a timely fashion

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  Gupta Power Infrastructure Limited

  • Bhubaneshwar Area, India

  • Marketing Communications

    • Aug 2017 - Oct 2018
    • Bhubaneshwar Area, India

    • Implementing unique festive promotional concepts to generate brand recall.• Ideation, execution and managing entities of website, redesigned the website for companies along with two other websites for sister concern• Manage social media content and post and organically grew social media audience• Developing content for marketing materials to generate sales leads• Designing and executing stall layout for exhibitions• Mapping and developing board branding, in-shop branding and counter branding• Planning yearly MarCom activity and enhancing standardized processes and formmats• Designing marketing materials on a range of projects for brochures and advertisements creatives• Planning, Budgeting & Managing all Print/POP material for branding and campaigning activities, working in close liaison with several departments within the company especially the Housewire team regarding format, design, production, fulfilment, data and responsible for the stock management and distribution of Print/POP material• Developing and implementing a PAN India plans to push product, working with all departments for its execution• Coordination with advertising agencies for developing communication plans based on specific Media objectives• Develop vendors, coordinate and manage vendors and activities, negotiate price and payment terms and reach equitable deal.• Maintain systematic activity of PAN India branding and results reports• Drafting contents for Journal ads (Achievers of Odisha III), speech for various occasions for MD & Director, presentation for director on ‘Essence of being an entrepreneur’• Drafting contents for Magazine Articles : Electrical & Power Info Magazine, Wire & Cable India and Power Line magazine• Reduced annual media spending by 10% through negotiating with existing vendors and developing new vendors

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  Scan Steels Ltd.

  • Bhubaneswar

  • Asst Advertising And Promotions Manager

    • Feb 2016 - Aug 2017
    • Bhubaneswar

    • Initiated, managed and delivered timely surveys – analysis of the change in the trend in advertisement in the company, analysis of customers attitude towards quality vs pricing of SHRISHTII TMT bar.• Initiated the campaign “Mason Meet 2K16” to generate awareness and brand preference• Designed & crafted marketing materials on a range of projects, for brochures and advertisements; ensured uniformity in the brand language for the promotional brands• Initiated a series of integrated marketing campaigns including email, print, digital, outdoor and social media analysis. • Crafted concept and content for journal ads, direct mail campaigns and websites• Identified and pursued new promotional concepts to generate brand recall.

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  Tata Consultancy Services

  • Mumbai Area, India

  • Assistant System Engineer

    • Jun 2012 - Jun 2013
    • Mumbai Area, India

    I was working as a Technical Writer in TCS for TechCom group. Basically I was handling the Manufacturing domain and my area of service were Mumbai and few clients of Pune, Hyderabad and Chennai . My job role was as follows:• Helped develop user manuals, program documentation, training manuals, and operational procedures.• Documented engineering processes and specifications for software development lifecycle, product delivery, and product and patch releases.• Assisted in maintenance and updates of documents after application and business changes occurred.• Conducted classroom and web sessions on effective email writing, presentation skill, documentation process and so on.HIGHLIGHTS:• Assisted in documenting a red project(Sale Force Project), understood clients requirements and prepared documents adhering to their format and standards, completed the project in one month.• Placed article in company’s internal mailer on “Food Festival at TCS, Thane”• Conducted various sessions for different projects in TCS on effective documentation, effective email writing and effective presentation.