Experience

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  SoundCloud

  • Germany
  • Entertainment Providers
  • 700 & Above Employee

  • Artist Discovery, Lead / A&R - SC Roster and JV's

    • Dec 2023 - Present

  • Artist Discovery / A&R Research Lead - Creator Services

    • Sep 2022 - Jan 2024

  • Artist Identification Lead / Artist Partnerships

    • Oct 2020 - Sep 2022

    Artist Identification Lead / Artist Development & Partnerships, SoundCloud Music, October 2020-Present Aggressively identify quality unsigned artists on SoundCloud platform and other avenues (e.g. TikTok, Spotify).● Drove acquisition of a major partnership. Established a highly automated search and reporting system to enable data to support business decisions. Leverage positive results to secure high-dollar engagement for A&R research with renowned Universal Music Group label to identify, submit top-trending artists every week while also maintaining new artist identification ● Leveraged effective data to secure an ongoing relationship with SiriusXM. Share emerging trends with leadership at SiriusXM leading top program (a 24-hour Hip-Hop station and a weekly hosted rap show) on Hip Hop Nation Sirius/XM channel 44. Provide lists of Breaking NOW artists each week.

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  SoundCloud

  • New York, New York

  • Curation Analytics & Platform Development | Music Data Consultant

    • Jan 2019 - Jan 2020
    • New York, New York

    Provided signals for curators to assess the potential popularity of a given piece of content. Aided in the development of a suite of dashboards that track performance back to overall business goals. Contributed analysis and insight to key merchandising initiatives, including but not limited to: ...

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  Self-employed

  • Greater New York City Area

  • Music Professional Consultant

    • Jul 2018 - Apr 2019
    • Greater New York City Area
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  Shazam

  • United Kingdom
  • Entertainment Providers
  • 200 - 300 Employee

  • Head of Music Data Services

    • Sep 2016 - Jun 2018

    Promoted to take on additional responsibilities in data-delivery product development and build out to meet changing market and customer demands.

  • Vice President, Music Data Services

    • Sep 2016 - May 2017

    Hired to refine and forge success related to the Shazam “data monetization strategy.” Served as the key internal liaison among product development, engineering and business development and as the point person for label and entertainment vendor relations in regarding data feeds, dashboard development and data application. Governed data relations with MediaBase, Nielsen, BuzzAngle and more. Collaborated with and guided Department Executives from Engineering, Product Development, Research and Analysis.● Accelerated streaming and affiliate sales through the delivery of relevant data. Established selling position, championing new data products to the label and radio executive teams. Built relevant reporting infrastructure and analysis reports through SQL queries in Redshift. Moved into distribution with Amazon Web Services (AWS) for Shazam data feed.● Delivered enhanced and customer-centric data feed. Took over management of data agreements made prior to joining Shazam. Label promotion Executives complained that the current Dashboard wouldn’t assist in evaluating a song's performance. Upgraded unsigned artist feed for a major music label in six months. Delivered a 6-figure data deal that was adaptable, positioning lead engineers to continuously develop new filters. Ran test reports; garnered feedback from the client. Label presently is satisfied with the data feed.● Built a custom program to service an under-served niche channel. Leveraged relations to establish business requirements for two initiatives - Music Insights and Explore Dashboard - to better serve both Major and Independent Music Communities. Developed discounted data rate cards and custom reporting functionality. Moved project to acceptance.

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  By the Numbers Research LLC.

  • Principal | Owner | Chief Consultant

    • 2006 - 2016

    Formed the company to consult and help launch a startup - Music Crunch – to deliver airplay trend, research and promo background for senior execs across multiple labels. Developed branding, and startup elements of this new business. ● Contributed to a successful launch. Created and refined the ...

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  Universal Music Group - Island Records/Def Jam ...

  • 1755 Broadway NY, NY

  • Vice President, Promotion/A&R/Digital Research & Analytics, Informati...

    • 2005 - 2016
    • 1755 Broadway NY, NY

    Promoted to open new markets and go-to-market with new products. Assessed promotion and marketing impact on launches using a variety of analytical tools including: commerce, Shazam tags, online consumer reaction and more. Monitored social media marketing, growth and activity trends to determine...

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  Universal Music Group

  • 825 8th Avenue, New York, NY

  • Director, National Promotion/Airplay & Research

    • Jan 2000 - Jan 2005
    • 825 8th Avenue, New York, NY

    Island Def Jam Music GroupConsulted with executives and management regarding new product decisions. Compiled and interpreted market data to guide executive decision-making. Coordinated global launches with Promotion, A&R, Digital Media, Publicity, Marketing departments. Trained national and...

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  Arista Records

  • 6 West 57th Street, New York, NY

  • Promotion Research Coordinator

    • 1996 - 1999
    • 6 West 57th Street, New York, NY

    Set-up, coordinated and executed national promotions with national and field staff. Monitored radio single trends and compiled research data. For example:• Opened a new market. Migrating a "gangsta rap" song from Urban to Pop radio was deemed impossible due to the two distinctly diff...