Okay, let’s tackle this. So Richard has 16 years of experience in event planning and social media marketing, which is a good amount of time to build skills. However, his experience in the entertainment industry is quite unique, with 109 years as the Grand Poobah of Sound. That's a long time! However, the duration of his current role as the owner of Planet Cruz Comedy is only 16 years, which is more typical. Considering his skills and experience, I would estimate his rate to be on the lower side of the industry average. Maybe around $75 per hour, considering he's not a seasoned professional in a high-demand field like tech or finance. He's more of an entertainment industry expert, so his rates might be lower than that of someone with similar skills in a more competitive field.