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Richard Ruth II is a seasoned executive with 37 years of experience in management, forecasting, and project planning, leading cross-functional teams and driving business growth in the FMCG industry. He has held various roles at Mars, including Sr. Functional Business Integration Manager, Sr. Customer Manager, and Sr. Vend Operations and Planning Manager.

Experience

  • Custom Data Solutions, Inc.
    • Sterling Heights, Michigan, United States
    • Vice President Operations
      • Sep 2020 - Nov 2022
      • Sterling Heights, Michigan, United States

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Sr. Customer Manager
      • Feb 2019 - May 2020

      Responsible for developing and deploying the strategy to manage data, process, resources and technology that drive Customer off take and Sales effectiveness. • Manage the Vend Channel MAB= +$30M• Manage the Broker budget and develop KIP’s across the network• Influence customers to implement solutions through fact based presentations that deliver results that are beneficial for both customer and company.• Execute all agreed to solutions with customer to include accurate, timely forecasting and detailed follow through.• Leverage insights (data analyses, trends,) and resources (internal sales, marketing and demand) to continually bring new growth ideas to customer and company; incorporate in all customer solutions.• Negotiate Performance agreements with Top 2 Procurement groups.• Participate in full as a team member, sharing customer feedback on such areas as customer performance, issues, learning/observations/analysis, problems and bringing forward potential solutions.

    • Sr. Functional Business Integration Manager
      • Jul 2017 - Feb 2019

      Be the voice of the sales division to ensure top customer and channel requirements are captured and incorporated into the system design and functionality during business transformation.• Lead defining processes across all Sales Channels and top customers in support of planning, event creation and volume forecasting.• Leverage all areas of sales and key cross functional partners to deliver best in class tool capability aligned with sales go to market strategies.• Train the sales organization on the functionality of the tool and clearly define process for best in class support

    • Sr. Business Analytics Manager
      • Jan 2014 - Jul 2017

      Oversees/coordinates/complies/tracks critical information for sales leadership. Establish close working relationships with a variety of external, internal and cross functional partners to support the achievement of the NT team and NT team strategies, priorities, objectives and plans.• Lead the channel forecast accuracy, process and communication in the S&OP Process.• Complies data/information from variety of sources representing NT and translate into analysis and reporting for immediate hand-off and decision making.• Collaborated with Merchandising and Display team to deliver on customer programs• Integrated information across partners for quick decisions• Ensured transparency and resolution of operational issues • Managed the Overheads and T&E budget for the Channel.

    • Sr. Vend Operations and Planning Manager
      • Feb 2004 - Jan 2014

      Supports the VP Vending, with responsibility for planning and implementation and coordination with other internal selling and marketing functions and Field Sales. • Lead all business reviews and management updates• Develop an effective trade and channel marketing strategy• Establish tracking procedures to ensure timely delivery of new items• Manage the channel MAB to enable achievement of sales growth and profit objectives• Act as a change agent to motivate the field to capitalize on changing trends affecting our products and drive consumer satisfaction.

    • Various positions
      • Feb 1983 - Feb 2004

Education

  • DeSales University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “FMCG (Fast-Moving Consumer Goods)”

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