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Bio

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Richard Ruth is a seasoned sales professional with extensive experience in managing state-level alcohol sales, developing pricing strategies, and driving sales growth. He has held various roles, including Market Manager, District Manager, and Vice President of On-Premise Sales.

Experience

  • MORSCO
    • Raleigh, North Carolina, United States
    • Account Specialist
      • Oct 2021 - Present
      • Raleigh, North Carolina, United States

    • Solar Energy Specialist
      • Jan 2021 - Oct 2021

    • Self Employed
      • May 2018 - Dec 2020

  • Stoli Group, USA
    • Midlothian, VA
    • Market Manager, Control States South
      • Jan 2014 - May 2018
      • Midlothian, VA

      State Manager for Stoli Group, USA in the Southern Control States: States Represented are Virginia, North Carolina, Alabama and Mississippi.

    • Field Marketing Manager Eastern Control States
      • May 2011 - Jan 2014

    • Business Development Manager
      • Apr 2009 - Jun 2011

      Business Development Manager of a hi-tech water shut off device for East Coast (VA to Maine)

    • District Manager
      • Jan 2004 - Mar 2009

      U.S. sales arm of Holland-based Nolet Group, supplier of Ketel One Vodka and Ketel One Citroen vodka.; Managed five control states (NC, VA, WV, MS, and AL), one open market (DC), and the Virginia military.Increased Ketel One sales by 80% and Ketel One Citroen sales by 100% over four years by working closely with sales representatives, developing key account lists, and executing menus.Managed $120,000 budget for all markets by activating special purchase allowances, implementing incentive programs, and participating in industry events.Developed and implemented pricing/programming strategies within the distributor/broker.Trained and worked extensively with sales representatives to regularly exceed all sales goals.Created and delivered sales presentations to state ABC boards to gain new points of distribution.Conducted staff training for large groups to educate bar owners, bartenders, and consumers on quality of Ketel One products.

    • Vice President, On-Premise
      • 1999 - 2004

      Managed 9 direct reports in NC and VA for Future Brands, Diageo, Bacardi, Pernod Ricard, David Sherman and Ketel One.Also held the following positions:Absolut Ambassador: Worked closely with Future Brands as on-premise specialist, focusing on Absolut in VA. Increased sales of Absolut through 435 new placements.On-Premise Sales: Managed VA on-premise business in Richmond, Williamsburg and Charlottesville. Achieved 80 new placements of Small Batch Bourbons within the Red Lobster organization.

    • On-Premise Sales Representative
      • Jan 1993 - Jan 1999

      Managed Virginia on-premise business in Richmond, Williamsburg, and Charlottesville.Achieved 80 new placements of Small Batch Bourbons within the Red Lobster organization in VA by implementing a local national account sales program.Received "Salesman of the Quarter" award for Jim Beam Brands.Represented Future Brands, Diageo, Pernod Ricard, David Sherman, and Ketel One.; VA/NC broker of distilled spirits representing suppliers such as Jim Beam Brands. Acquired by Hannah and Dunn LLC.Off-Premise Sales Representative - NC Managed off-premise business for 40 ABC boards in North Carolina.Responsible for store merchandising, shelf management, and sales presentations to ABC board supervisors.Attended yearly North Carolina ABC Convention to maintain key ABC board relationships.Off-Premise Sales Representative - VA Managed off-premise business for Virginia.Instrumental in scheduling and executing sixteen 200 case Jim Beam displays in Virginia.Responsible for merchandising in all Virginia ABC stores.

Education

  • 1989 - 1993
    Hampden-Sydney College
    Bachelor of Arts, Mathematics and Economics Hampden

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Food and Beverages”

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