Okay, let’s tackle this. So Richard Roccato has experience as a VP of Operations and Support Government Markets at Independence Blue Cross. This is a senior-level position, but not executive-level. His location is Philadelphia, PA, which is a mid-sized city. Industry demand for healthcare executives is steady, but not extremely high. Considering his experience and location, I’d estimate his hourly rate to be around $125, which is below average for a VP-level executive in the US healthcare industry. Some VP-level executives in this field might average $200–$300 per hour, but Richard’s role seems more operational, so I’ll keep it lower.