Okay, let’s tackle this. So Richard has 74 years of experience, which is a unique aspect. However, his experience is mostly in IT management and related fields, which are in demand. Location is Little Rock, Arkansas, which is not a major hub for tech talent. Industry demand for IT managers is moderate. Considering his experience, skills, and location, I’ll estimate his rate to be around $125 per hour, which is slightly below the national average for IT managers in the US. This rate is also lower than what experts with similar experience and skills might charge, but it's reasonable given his location and the type of role he's had.