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Richard Burrage

Founder and Board Advisor at Cimigo
Intro Book
Seasoned market research expert with 21 years of experience in Vietnam.
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Location
Ho Chi Minh City, Ho Chi Minh City, Vietnam, VN
Languages
  • Vietnamese -
Skills
  • Market Research
  • Customer Insight
  • Consumer Behaviour
  • Marketing Strategy
  • Brand Management
  • Show all
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Bio

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Richard Burrage is a seasoned market research expert with 21 years of experience in Vietnam, offering skills in Market Research, Customer Insight, Consumer Behaviour, and Marketing Strategy. He has held various roles, including Founder and Board Advisor at Cimigo, Investor at Veriglif, and Lecturer at Quinlan School of Business, Loyola University Chicago. Richard holds a Mini MBA in Marketing from Marketing Week and has certifications in Data Analysis with Python, Practicing Exponential Foresight, and Positive Psychology.

Credentials

  • Practicing Exponential Foresight
    Singularity University
    Sep, 2019
    - Apr, 2026
  • Data Analysis with Python
    CoderSchool
    May, 2019
    - Apr, 2026
  • Cimigo Consumer Trends Seminar
    Cimigo
    Apr, 2019
    - Apr, 2026
  • Foundations of Positive Psychology Specialization
    Coursera
    Feb, 2018
    - Apr, 2026
  • Positive Psychology Specialization Project: Design Your Life for Well-being
    Coursera
    Feb, 2018
    - Apr, 2026
  • Positive Psychology: Resilience Skills
    Coursera
    Jan, 2018
    - Apr, 2026
  • Positive Psychology
    Coursera
    Jan, 2018
    - Apr, 2026
  • Positive Psychology: Character, Grit and Research Methods
    Coursera
    Jan, 2018
    - Apr, 2026
  • Positive Psychology: Applications and Interventions
    Coursera
    Jul, 2017
    - Apr, 2026
  • Positive Psychology: Martin E. P. Seligman’s Visionary Science
    Coursera
    Jun, 2017
    - Apr, 2026
  • Chartered Institute of Marketing
    -

Experience

  • Cimigo
    • Vietnam
    • Market Research
    • 200 - 300 Employee
    • Founder and Board Advisor
      • Jul 2022 - Present

    • Managing Director
      • Jul 2003 - Jun 2022

  • Veriglif, Inc.
    • Sydney, Australia
    • Investor
      • Jun 2019 - Present
      • Sydney, Australia

  • ESOMAR
    • Vietnam
    • Country Representative Vietnam
      • Jan 2018 - Present
      • Vietnam

  • Quinlan School of Business, Loyola University Chicago
    • HCMC
    • Lecturer - Consumer Behaviour in Asia
      • Jan 2019 - Sep 2023
      • HCMC

  • red brand builders
    • Vietnam
    • Owner
      • Jan 2004 - Dec 2014
      • Vietnam

      A branding consultancy and integrated marketing agency. We create and shape unique brand personalities with impact™ to build emotional connections and trust with your customers.Since 2004, across Vietnam and South East Asia, we have been building successful long-term partnerships with our clients by sincerely listening, understanding and keeping our promises.We bring our international experience and local know-how together through our impact™ process to help our client’s deliver the right strategic brand direction (brand personality) and expressions to realize a brand’s full business potential.

  • NFO
    • Managing Director
      • Jun 1999 - Mar 2003

  • Asia Studies
    • Consultant
      • 1992 - 1997

Education

  • 1988 - 1992
    University of the West of England
    Business, Business
  • 2021 - 2021
    Marketing Week Mini MBA with Mark Ritson
    Mini MBA, Marketing

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