See How Many Clients You're Missing Each Month

Simply enter your business email & Topline AI Agent will show you.

Bio

Generated by
Topline AI
Richard Baylis is a seasoned executive with 30+ years of experience in management, strategy, and leadership across various industries, including retail, telecommunications, and consumer goods. He has held senior roles such as Country Manager, Managing Director, Sales Director, and General Manager, and has developed and executed successful business strategies, led teams to achieve record-breaking results, and driven growth through customer-centric approaches. With a strong educational background in Politics and Economics from Loughborough University, Richard has a proven track record of delivering ambitious growth plans, improving operational efficiency, and driving market share growth. He is skilled in areas such as mobile devices, management, strategy, leadership, sales, customer experience, P&L management, retail, team management, and business development.

Experience

  • Vauth-Sagel
    • Hertfordshire, England, United Kingdom
    • Country Manager
      • Nov 2021 - Nov 2023
      • Hertfordshire, England, United Kingdom

      Developed a new go to market strategy for a German Kitchen Products manufacturer, based on a full market opportunity assessment and a review of existing business capability vs market requirements and competitor landscape. Now delivering the UK market growth strategy based on the UK market plan developed, including changes in organisation structure, go to market strategy, customer service and warehousing and logistics optimisation

  • BathroomsbyDesign
    • Brentford, England, United Kingdom
    • Managing Director
      • Jun 2020 - Oct 2021
      • Brentford, England, United Kingdom

      Leading a SME B2C and B2B bathrooms business. Bought in to prepare the business for the immediate post 2020 lockdown period, and develop strategies and a business plan for long term growth. Delivered record breaking revenue and profit results (47% YOY growth) whilst leading the management team to develop robust foundations for growth across all functions of the business. 9/14 months record sales performance despite Covid19 lockdown challenges.Developed a safe and secure working environment for all colleagues in Warehouse and production facility.

  • Homebase
    • Milton Keynes, England, United Kingdom
    • Business Consultant
      • Oct 2019 - Mar 2020
      • Milton Keynes, England, United Kingdom

      Working for the Homebase B2C direct sales organisation providing leadership and strategy to rebuild the business unit. Developed the customer journey, new CRM tool, commission scheme, whilst integrating BathStore concessions into the business. Developed and delivered the people elements of a new concept showrooms and worked cross functionally to influence key stakeholders to deliver year on year growth of >30%.

  • Costcutter Supermarkets
    • York, England, United Kingdom
    • Business Consultant
      • Sep 2018 - Mar 2020
      • York, England, United Kingdom

      Working for this B2B sales organization supporting better understanding customers, leading to transformation of culture, organisation, processes and sales teams skills and behaviours. Designed and supported delivery of a new sales organisational structure based on customer requirements, team development and organizational return on investment.Developed and delivered new sales portfolio and account management processes to drive sales capabilityDeveloped and delivered training to the sales teams in; sales planning based on customer segmentation, customer relationship management and selling skills. The programme was highlighted by a Board member as ‘delivering a positive change that this business will still be talking about in 5 years’ time’. The business returned growth for the first time in 3 years.

  • Wickes
    • Watford, United Kingdom
    • Sales Director
      • Nov 2013 - May 2018
      • Watford, United Kingdom

      Wickes is the £1. 5Bn DIY retail arm of the Travis Perkins groupOver my 4 year tenure as Sales Director, Revenue for the showroom business doubled from c. £200M to c.£400MMy role was to develop the organisation, capability and performance of the Sales organisation. With the great team at Wickes we delivered a new approach to serving customers to deliver ambitious growth plans for the business.Over the 4 year period Wickes showroom drove significant profit and market share growth.

    • Owner

      I had the pleasure of working a number of exciting and innovative start up businesses including;Plato Pro UK - Market leading mobile call recording platform, easy to install and use, flexible, multi operating system, highly secure and fast recording of mobile phone calls and messages for multiple uses, particularly focussed on ensuring FCA compliance.Movanta - offering a market leading white label Application suite for businesses and brands. We provide capability to deliver market leading highly cost efficient and innovative marketing tools, location based services, loyalty programmes and customer satisfaction measurement within a current mobile App or by helping you create your own Customer App across Iphone and Android platforms

  • O2 UK
    • Slough, United Kingdom
    • General Manager (MD) O2 Retail
      • Apr 2008 - Sep 2012
      • Slough, United Kingdom

      Financial and Operational responsibility for O2 retail estate of 470 stores both Company owned and Franchised. 1.4Bn turnover, 3500 employee, £170M capital and operational budget control. Delivered 30% productivity improvements, market leading customer satisfaction and record levels of employee engagement.Doubled Franchise profitability in 24 month periodCompeting with Vodafone, Orange, 3, BT and independents incuding Carphone Warehouse and Phones 4 U

    • Regional Director UK Ireland and MEA
      • Feb 2006 - Dec 2007

      Managing Director of the UK Ireland and Middle East and Africa region.P&L responsibility for region1st line reports include, Marketing Director, Sales Director for Trade Business, Sales Director for Retail business, Customer Service Manager, Commercial Manager, Finance Manager. MD Ireland Finance and Operations Director IrelandTurnover c. $200M

    • Consumer Sales and Marketing manager
      • 2002 - 2006

      Head of the Consumer sales and Marketing division, responsible for turnover of $500M of consumer hardware and all printer suppliesCompeting with Canon, HP (Hewlett Packard), Kodak and Lexmark.

    • European Marketing Manager - SOHO division
      • 1991 - 2002

      Pan European product launch and life cycle management including supply demand planning, pricing, promotions, product europeanisation etc

Education

  • Loughborough University
    Bachelor of Arts - BA, Politics and Economics

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Furniture”

Looking to Create a Custom Project?

Need a custom project? We'll create a solution designed specifically for your project.

Get Started

References

Social Profiles

Community

You need to have a working account to view this content. Click here to join now

Similar Profiles