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Bio

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Richard Barker is a seasoned marketing professional with extensive experience in data transformation, partnerships, and digital marketing. He has held various roles in companies such as South Western Railway, RealTime1st, CACI International Inc, LiveIntent, Inc., Mojn Ltd, Agillic, and Acxiom, where he has developed and implemented data-driven marketing strategies, managed partnerships, and driven business growth.

Experience

    • South Western Railway - Data Transformation, Partnerships and Events Manager
      • Mar 2018 - Present

      Current Role• Subject Matter Expert:• Focus on developing and promoting SWR’s data transformation strategy, aiming to optimize media reach, cost efficiency, and relevance of CRM, digital, and social channels.• Partnership Development Lead:• Develop sustainable partnership initiatives with industr...

    • Co-Founder
      • Jan 2018 - Nov 2020

      With the on-set of GDPR, today's marketers face a major new challenge trying to maintain campaign performance whilst also ensuring the provenance of the data they are using.Our goal is to put real-time, compliant, first party consumer data at the heart of your marketing campaigns; delivering ...

  • CACI International Inc
    • London, United Kingdom
    • Principal Consultant
      • Aug 2017 - Dec 2017
      • London, United Kingdom

      By using our industry leading data, technology and people, I help our clients solve business challenges including - Identity - Helping clients validate and fuse the right person offline to right device online. Talk to people, not robots.Intelligence - Use data (1st, 2nd and 3rd party) to create...

    • Director, Data Partnerships
      • Nov 2015 - Jun 2017

      My role is diverse but my focus is as an authority in people-based marketing services. This is driven by having a unique heritage of deep expertise in data, digital, analytics, and technology.Using emerging technology and 20 years of direct data experience my energy is concentrated on helping com...

    • VP Data
      • Jan 2014 - Nov 2015
      • London, United Kingdom

      Mojn. Putting your data to work.At Mojn we have created the smartest, easiest and most compliant way to onboard your client data. We fuse this offline and online data, and apply our best-in-class technologies to deliver unrivalled marketing intelligence.Our expertise and leading edge proprietary ...

    • Sales Director
      • Feb 2009 - Jan 2014

      Agillic is an integrated multichannel marketing platform. We enable brands, via their agencies, to have joined-up conversations with their customers, in real time, across multiple channels, (email, web, SMS, call centre, PoS etc), lowering cost of acquisition and increasing retention. Provided a...

    • Global Sales Officer
      • Apr 2002 - Nov 2008

      The global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight that enables effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of exper...

    • Client Services Manager
      • 1996 - Mar 2002

      Account ManagementBusiness DevelopmentTeam ManagementBudget SettingTarget Setting

Education

  • 1988 - 1991
    Kingston University
  • 1981 - 1986
    Park School

Suggested Services

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Industry Focus. “Rail Transportation”

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