Experience

• 

  HKLM Branding

  • Johannesburg Metropolitan Area

  • Head Of Digital Marketing

    • Sep 2021 - Present
    • Johannesburg Metropolitan Area

    Roles and Responsibilities• Plan and oversee company and client digital marketing across multiple platforms.• Managing a team of two digital marketing officers• Digital marketing strategy development• Digital marketing implementation, management, and reporting• Search Engine Marketing• Social Media Marketing • SEO strategy and management • Website project scope development and project management• Management of external partner relationships• Management of client website maintenance and content managementAchievements• Helped gain a new high-profile client by playing a leading role in conceptualising and presenting a winning proposal.• Increased number of site user on a key client’s website by 29,6% year on year, reaching 354 000 the second year and increased the number of ‘site events’ by 39%. • Achieved a Facebook advertising click through rate 26% higher than the average for the client’s industry. • Improved a key client websites avg. page download time by 64,78% for the period Jan-April 2023, as compared to the same period in the previous year. • Presented a lecture at the University of Pretoria (as a guest speaker) to a group of 56 Honours Marketing students on the topic of ‘Online Brand Communities’ – May 2023• Guest lectured (online) to Stadio marketing students – September 2023Clients *University of Pretoria,* Richfield Graduate Institute of Technology*University of Johannesburg*AAA School of Advertising *Marketing Achievement Awards

• 

  University of the Witwatersrand

  • Johannesburg, Gauteng, South Africa

  • Web Content Editor

    • Sep 2019 - Aug 2021
    • Johannesburg, Gauteng, South Africa

    Roles and Responsibilities• Part of a team of four, charged with writing, editing, proofreading and planning the Wits website www.wits.ac.za (a website with around 20 000 pages), reported directly to the marketing manager • Ensuring the accuracy of academic programme listings on the website. • Advising faculties and Schools within the University on how best to improve UX (user experience) for students and prospective students• Analysing and implementing Search Engine optimisation• Making data-driven decisions based upon an analysis of Google Analytics• Contributing to the team regarding creative direction• Developing project plans and implementation strategies • Web management process optimisation

• 

  Terranova

  • Johannesburg Area, South Africa

  • Senior Copywriter & Digital Advertising Manager

    • Mar 2018 - Sep 2019
    • Johannesburg Area, South Africa

    Roles and Responsibilities• Contributed to the management and strategy of online lead generation campaigns• Management of Google Adwords campaigns, Facebook advertising and Linked-In advertising• Provided advanced analysis of campaign performance and appropriate recommendations• Wrote copy for a variety of media types: web, email marketing campaigns, promotional videos, corporate brochures, blog posts, online advertising, company reports• Clients included several well-known South African brands from a range of industries

• 

  Express Eloquence (PTY) ltd

  • Johannesburg Area, South Africa

  • Digital Marketing Strategist/Digital Marketing Agency Owner

    • May 2013 - Mar 2018
    • Johannesburg Area, South Africa

    Roles and Responsibilities* Consulted with small and medium sized businesses regarding marketing strategies to suite their budget. * Website development project scoping & project management * Google Search Marketing * Facebook advertising * Social Media management*Budget management

• 

  Armstrong's Unisa Books

  • Retail
  • 1 - 100 Employee

  • Marketing Manager

    • Jan 2012 - Sep 2013

    * Google Adwords campaign management* Facebook advertising management* organisation of marketing strategy * comissioning of radio advertising* copywriting of radio advertising* organisation of streetpole advertising campaign in Johannesburg, Pretoria and Durban. * email marketing* copywriting for website

  • Marketing Manager Designate

    • Jul 2011 - Dec 2011

    * Buying outdoor Advertising * Marketing strategy * Budget allocation* Project management * Digital marketing * copywriting for web

• 

  Live Out Loud Magazine

  • Fourways Johannesburg, South Africa

  • Editorial Assistant

    • Jan 2009 - Oct 2009
    • Fourways Johannesburg, South Africa

    * Wrote a number of feature length aricles for Live Out Loud Magazine* compiled information for events section of magazine* Arranged photo shoots and accompanied photographer when necessary.

• 

  Succeed Magazine

  • Johannesburg Area, South Africa

  • Journalist

    • Apr 2008 - Jul 2008
    • Johannesburg Area, South Africa

    * Wrote articles for the magazine on a variety of business related topics. * Conducted interviews with relevant parties

• 

  DIY Trade News Magazine

  • Linksfield Johannesburg

  • Features Writer

    • Aug 2007 - Apr 2008
    • Linksfield Johannesburg

    * Conducted interviews of key industry players and wrote company profiles for the magazine* Wrote feature length articles on various aspects pertaining to the hardware/DIY industry.