Okay, let’s tackle this. So Rich has 36 years of experience in marketing, which is a significant amount. He’s also working in the radio industry, which has a different compensation structure than traditional marketing roles. Considering his experience and the fact that he’s been with one company for most of his career, I’d estimate his hourly rate to be around $250. This is slightly below the average marketing salary in the US, but taking into account his industry and experience, it seems reasonable. Some marketing professionals with similar experience in the US might charge $300-$400 per hour, but Rich’s unique combination of experience and industry might bring his rate down slightly.