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Rich Castellano is a seasoned restaurant management professional with extensive experience in food service, catering, and fine dining. He has held various roles, including Sales Trainer/Manager, Director of Sales, and Regional Sales Manager at Sysco Metro NY, and has worked as an Executive Chef at various locales. He has developed expertise in menu development, sales management, and restaurant operations.

Experience

  • Sysco Metro NY
    • Greater NY area
    • Sales Trainer/Manager
      • Dec 2013 - Mar 2024
      • Greater NY area

      Sysco is the global broadline leader in selling, marketing and distributing food products to restaurants, educational facilities, lodging establishments and a broad spectrum of customers. Our family of products also includes equipment and supplies for the foodservice and hospitality industries, s...

    • Director of Sales -- North East
      • Jan 2013 - Oct 2013
      • Bronx, NY

      Premier distributor of specialty food products in the United States www.chefswarehouse.com is focused on serving the specific needs of chefs who own and/or operate some of the nation's leading menu-driven independent restaurants, fine dining establishments, country clubs, hotels, caterers, c...

    • Regional Sales Manager
      • Jan 2008 - Dec 2012

      Broadline Food Distribution Sales Manager, responsible for 75 sales associates, direct two way communication with Sales, Routing, Operations, Transportation, Warehouse, Finance, Credit, Purchasing, HR, Profit management, Contract compliance. Focus areas: Recruitment, interviewing, hiring, new and advanced training for associates, performance letters/reviews, terminations, selling skills, A/R collections and maintenance, regular customer contact, ride-withs, negotiation, expense reduction and controls, focused on new business-lost business recovery-and penetration opportunities, shrink, Gross Dollar growth, pieces per stop increase, leveraging sales, margin management.

    • District Sales Manager
      • May 2003 - Jan 2008

      District Sales Manager in Manhattan, 8-10 direct reports, averaged more than 20% Sales and GP $ growth for a 5 year period. Several direct reports doubled their gross income and were recognized by Corporate for achievements in Sales and Gross Profit $--. Daily customer interaction, firefighting, sales penetration, customer retention, sales training and coaching. Two time Platinum Club and Pacesetter award winner for achievement in Sales and GP$ growth over prior years.

    • Marketing Associate
      • Oct 1997 - May 2003

      Direct contact salesperson managing a route of 65 active street customers weekly, account maintenance, product penetration, customer loyalty, bridging sales and networking, cuttings, sampling, menu analysis, food costing, menu engineering, A/R reconciliation, customer satisfaction, 98% retention of clients. Rookie of the Year, Presidents Cup Winner.

    • Professional Chef
      • Nov 1979 - Oct 1997

      White tablecloth, casual, country club, gastro pub, continental cuisine, catering (on and off site) experience. Responsibilities included but not limited to: recipe and menu planning and development, a la minute cooking, banquets, catering, planning, prep, purchasing- food/non foods, food cost c...

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Industry Focus. “Restaurants”

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